Whether you have a small business in Melbourne or a large enterprise in Melbourne, expert SEO services will translate serious revenue for your business. RGC Advertising is an award-winning SEO Agency in Melbourne, our clients benefit from our 20+ years’ experience in SEO. Trust us – and we will deliver exceptionally fast and profitable business growth for your Melbourne brand.
At RGC Melbourne our SEO experts are your dream team – with proven award-winning results throughout Melbourne businesses. Watch your business conquer its industry. We not only care about meaningful SEO results; our SEO Agency Melbourne produces impressive creative campaigns and delivers intuitive advertising internal processes.
Search Engine Optimisation or SEO is a digital marketing technique that helps websites rank higher in Search Results on Search Engine Landing Pages, through non-branded search terms and without paid advertising.
When a user searches on the web, there are two forms of results: paid and organic. A paid result is essentially an advertisement – where an owner has paid Google to relate their business to specific keywords. On the other hand, Google ranks organic results according to how relatable a website’s content is to the users searched keywords. A website must prove to Google that its content is naturally the most relevant to that particular search.
The closer a website gets to the top of a search engine; the more people see the website and are likely to become customers. With the first five organic search results accounting for 68% of clicks, the competitive search field is more challenging than ever. RGC Advertising is an SEO Agency in Melbourne dedicated to producing innovative and competitive content, allowing businesses to implement consistent and creative SEO strategies, achieving top ranks on Google search pages.
Search Engine Optimisation has the highest Return on Investment than any other Digital Marketing Tactic. RGC Advertising is a leading Search Engine Optimisation Agency in Melbourne who provides SEO Services & SEO Techniques, including optimising websites to ensure design and content are aligned with Search Engine Best Practices and match website content with a users’ search query.
Ultimately, effective SEO Campaigns increases a website’s search engine ranking and organic traffic to the website. In addition, maximising the quality of organic traffic, allowing for higher conversions by delivering relevant information to the user online.
Particularly in 2021, Search Engine Optimisation has never been a more critical business tool to invest in, as most of today’s consumers are avoiding physical stores online searches have never been more prevalent. To remain relevant in this online environment, get in contact with our leading Search Advertising Agency in Melbourne and get ranking today!
RGC Advertising delivers the best SEO services in Melbourne because our SEO campaigns are launched and managed by our dedicated SEO Melbourne team who cares about each one of our clients. Yes, there are SEO Agencies in Melbourne that may treat their clients as numbers, but RGC treats our clients as personal business partners. You can be assured our business strategies will not be cookie-cutter approaches and will not be transferred between managers.
At RGC, we create unique and personalised SEO Strategies for small and large businesses throughout Melbourne, Australia and overseas; our top priority is always focused on maximising the value of organic traffic through search engine results.
Overall increasing organic visibility for potential customers via search engines, driving revenue for your business through acquiring new loyal customers, and delivering consistent market share growth.
RGC is one of the leading SEO Agencies in Melbourne; this is possible due to our ongoing tailor-made optimisation strategies and outstanding SEO results which we achieve for our clients.
RGC is one of the leading SEO Agency in Melbourne; this is possible due to our ongoing tailor-made optimisation strategies and outstanding SEO results which we achieve for our clients.
Since 1998, we have been a trusted partner for Australia’s leading consumer brands and corporate clients. Offering the full suite of solutions.
We provide customised, clear and no fuss reporting for each of our clients. You get the information you want with no hidden fees, numbers or confusion.
We retain the business we have because of our results, hard work, value and business culture. So you will not be locked in to your ad spend with us.
Get your website ranking on Google within 3 months or it's FREE.
Our clients all have differing SEO requirements, however our SEO Strategies all have one common goal, and that is to encourage higher consumer enquiries from their websites, from the SEO initiatives we employ. See our most recent SEO Results!
1. SEO Audit
Our team starts the Search Engine Optimisation strategy with an SEO audit. To produce an effective SEO campaign, it is imperative we perform a detailed SEO analysis of your website and against the current Google ranking of your competitors. This helps us identify the best SEO Opportunities unique to you and ensure your website will rank higher within Google Search results as quickly as possible.
2. Keyword Research
Next, the RGC SEO team will conduct in-depth keyword research; keywords are how potential customers find your business online. The SEO Melbourne team will develop a custom list of keywords and a keyword strategy which best relates to your company and optimises your website to relate to popular non branded search terms on Google’s search engine.
RGC’s leading SEO Services in Melbourne goes beyond the standard keyword research given by some other SEO agencies in Melbourne. RGC concentrates both on popular long-tail keywords and phrases instead of individual words alone. Also, focused on out-ranking competitor keywords and altering SEO strategies according to web search updates, like Google or Bing; as well as, other industry updates such as upgrades to voice-to-text SEO systems like Siri and Ok Google.
3. On-Page SEO and Off-Page SEO Techniques
Our SEO Marketing Specialists in Melbourne employs a combination of On-Page SEO and Off-Page SEO Techniques, working closely with RGC Website Developers, Website Designers, Digital Analysts and Content Writers, to ensure that every aspect of the SEO Process is adopted correctly.
On-page SEO refers to the content directly on a website, such as the quality of text, the user experience (UX), images and other technical web design aspects such as site speed and mobile compatibility. We focus on constant production of new content as part of our SEO campaigns. Fresh content and images are highly favoured by Google, for example, updating your old blog posts can increase organic traffic by as much as 106%.
Off-page SEO refers to the activity that drives traffic to your website from other websites. This includes social media accounts, guest blogging, link building and any other content sharing of images, videos and articles to third party websites. Quality backlinks from authoritative sites are the main focus here, as Google’s algorithm favours websites with many backlinks. Websites without backlinks are 91% less likely to get organic traffic from Google.
4. Content Marketing
Content Marketing is a digital marketing initiative that focuses on providing consumers with information about a brand and its industry. RGC is an experienced Content Marketing Agency in Melbourne, who understands that powerful storytelling is imperative in engaging consumers.
Google favours brands that consistently produce fresh content on their websites, and as a result, rewards brands by improving their organic search rankings and SEO. Whether it be through user-friendly websites, informative and entertaining blog posts, engaging EDM’s or intriguing social content, RGC’s goal is to design creative ways to convey your stories.
5. SEO Reporting & Tracking to Identify Opportunities
RGC Advertising is a leading SEO Agency in Melbourne who values the significance of SEO reporting and tracking. The RGC team lives and dies by the SEO results we achieve for our clients, and that is why every SEO Campaign is backed by our intuitive Reporting Platforms. These platforms help support SEO Growth and help our SEO Melbourne Specialists identify SEO Opportunities as they become available.
RGC Advertising is a leading SEO Agency in Melbourne who offers various SEO services that will allow you to achieve your business goals—providing SEO Agency Services for businesses with multiple locations across Metropolitan, National and International areas.
Local SEO, National SEO and International SEO targets clients by location and is best suited for businesses who sell brick and mortar products and services. Local SEO is most important as it targets people geographically close to your business; this type of SEO will immediately generate more conversions and promote higher organic traffic to your website. Specifically, any type of location-based SEO optimises your website, Google My Business profile, social media profiles and directory listing. As a result, Google relates your product availability, phone number, opening hours, address and everything else together under one business name, making it easier for potential customers to find your business.
E-Commerce SEO is best for businesses who sell primarily online. E-Commerce SEO targets online shoppers who are actively searching for nonbranded products that relate to your business. An E-Commerce SEO Campaign still follows the same type of SEO strategy, but focusses primarily on the nature of the products, in this case, products sold online. For example, if you have an E-Commerce Website selling “shoes”, then your strategy would not be dictated by localised searches, as your website has the ability to sell products anywhere you can deliver them to.
Enterprise SEO refers to SEO Services for large business websites, with usually thousands of site pages, complex and hierarchical organisation structure. When it comes to providing Enterprise SEO Solutions, basic SEO campaigns won’t work, RGC SEO Melbourne delivers unique and sophisticated campaigns to optimise the extensive scale of such business. Ultimately improving the enterprise’s bottom line, returning impressive ROI’s and adds credibility to your branding.
Lead Generation SEO converts website traffic into loyal, paying customers. Specifically, focused on collecting consumer information from people who have visited your website, including name, email, phone number, postcode, and any other information relevant for a Lead Generation Campaign. For someone to voluntarily leave their personal information on a website, they are expecting contact back. The chances of turning that inquiry into a sale are much higher from an awareness raising campaigns.
If you require Search Engine Optimisation Services, then you may also be interested to know that we also provide additional services to compliment your SEO Campaign.
Do you know what it costs to
get a new customer?
We are one of Sydney’s longest serving Digital Agencies in Sydney and are trusted by corporate Australia to deliver ongoing results through Search & Display Advertising, to not only raise awareness but also drive sales of our clients products and services.
Our PPC agency team comprising of content writers, strategists and analysts, deliver first page results on search engine landing pages for all the brands we represent.
We are constantly measured by the effectiveness of the results we achieve and we utilise key metrics to drive our clients advertising dollars further, as they would expect from a leading SEM Agency.
Innovative designs that keep you
connected to customers.
RGC Advertising is a website design agency in Sydney who has been designing and developing websites since 1998.
We produce websites, online shops, microsites and mobile applications for some of Australia’s leading consumer brands and we have won numerous international awards in this space for our design, development and user experience capabilities.
Our web design team are experts at creating websites which are not just aesthetically pleasing, but also provide consumers with a user experience which promotes higher page views and lower exit rates. Our websites will keep your consumers connected to your brand for longer.
Once upon a time lived a
brand with a story to tell.
Every brand has a story to tell and it is our job as marketers to ensure our clients’ stories are expressed to their consumers effectively. Brands who are good storytellers have increased opportunities for retaining the attention of their consumers for longer, and this results in raising awareness of brands products and services.
Whether we are required to tell a story in a few seconds through an animated banner advertisement or through a brands website or social media marketing campaign, the team at RGC Advertising are a co-operative of designers, content marketers and developers who are all storytellers in their own right.
Our clients can expect Professional SEO Services, which achieve unparalleled results. We value our partnerships and the trust brands invest in us, delivering value from our efforts with no stone unturned.
Our work has been highly regarded and awarded for many international awards. From Award Winning Website Design to Interactive Mobile Applications, we have won across multiple categories, which include “Best Consumer Goods Mobile Application” for Mitsubishi Electric, through to “Best Website User Experience” for Breville.
Best in Show
Good Mobile App