Get in front of your consumers with a Google AdWords Campaign

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Get a Free Strategic Session to guarantee your Google AdWords Advertising and Management Success

Let us uncover every opportunity available for your brand, by lowering your costs and maximising your return on investment!

Why RGC for Google AdWords Advertising?

Since 1998, RGC Advertising is an online marketing agency who is trusted by corporate Australia to provide digital solutions. Our digital marketing agency offers the full suite of online marketing and advertising services including Google Adwords advertising and management that has contributed to phenomenal results for the brands we work with. As one of Sydney’s longest serving full service digital agencies, we understand the importance that a client’s website plays in being the first touch point for consumers, and therefore we formulate strategic online campaigns that help achieve our client’s goals.

Google Adwords Advertising and management is one of many online advertising strategies that our expert Google accredited team implement to help drive ongoing traffic and leads to our client’s websites and social pages. Our client’s also have access to transparent, 24/7 live reporting to track the success that our team achieves for their brand.

Why Our Strategic Process Gets Results?

Our experienced digital media agency creates online strategies that produces outstanding results for some of Australia’s leading consumer brands and international names. Our team success is determined through the development of various Google Adwords Advertising strategies that are unique to the individual client’s goals and budgets.

All of our digital strategies commence with a vigorous competitor, consumer insight and brand analysis investigation, to determine opportunities for success and our ongoing optimisation efforts ensures that our results are strengthened every step of the way. We develop creative text campaigns specific to consumers search queries to help target in-market consumers, along with retargeting solutions to strength brand recall and Google Shopping and Display Advertisements to raise awareness and generate attention. As a leading digital agency, we are only as successful as our last campaign, and that is why we put a great deal of emphasis on data collection, reporting, and innovation of new methods to ensure our clients stay ahead of their competitors and ultimately dominate their space.

Like to see how we could
connect consumers to your brand?


HUSQVARNA

Consumer Sales Promotion

The key objective of the campaign was to increase sales for the Spring period, by celebrating 325 years of Husqvarna and encouraging consumers to purchase Husqvarna powered products, to be eligible to Win $10,000 worth of Husqvarna products.

Tactics:

Search (Google AdWords), Display Programmatic Advertising, Point of Sale and TrueView Advertising

Results:

  • 19,650 - Unique clicks to micro site
  • 2,667,904 Impressions
  • 40% of users converted to click on nearest store button
  • 2,739 purchases (at a minimum purchase of $300)

OZ DESIGN

Google AdWords Strategy

The key objective of the campaign was to implement a Google Adwords strategy that captured in-market consumers, facilitated the increase of website traffic and online sales while maximising the advertising budget.

Tactics:

Search (Google Adwords), Google Remarketing and Content Creation for ongoing lead generation

Results:

  • Increased new users to the website by 40%
  • Achieved highest online sales to date
  • Demonstrated the ideal time and day to connect with consumers
  • Delivered a return on investment up to 126% on ad spend
  • Showcased which consumer geographical locations were the most engaged

MITSUBISHI ELECTRIC

Consumer Sales Promotion

The key objective of the campaign was to implement an integrated online strategy that would raise awareness of Mitsubishi Products and their redemption offer, as well as promote an increase in sales and increase web traffic to a purpose built microsite.

Tactics:

Search (Google AdWords Advertising), Programmatic Display, Content Creation, Facebook Advertising, Social Media Marketing

Results:

  • 4,423,052 overall impressions
  • 11,055 clicks to the ‘A French Couple’ microsite
  • 563 redemption claim submissions

“RGC has an in-house team of Google Accredited professionals, designers, developers, online marketers and content creators, who will ensure you dominate your competition”

Google AdWords

Do you know what they were searching for?

13 million Australians use the Internet every single day and 98% use Google as their preferred method to search. Our Google accredited search advertising specialists understand the importance of connecting with consumers on relevant platforms and creates highly relevant text advertisements which pertain to the consumer’s specific search queries, making it very effective for brands to be found online. This form of online or search advertising is highly targeted and has higher click through rates for brands, as in most cases, consumers have already decided they wish to learn more information on specific products and services.

Google Display Advertising

You know you can choose who sees your advertisements?

Want to reach your consumers in a more natural, subtle and non-invasive way? Google Display Advertising utilises creative images, animations or sometimes videos which are placed on relevant websites or applications that your consumers are already likely to browse. Ideal for raising awareness, RGC Advertising prides itself on our full offering of digital services from creative to campaign management to achieve incomparable results for the entirety of a Google Display campaign. Equipped with a Google Accredited team, brands can be confident in our ability to produce high quality display advertising campaigns that achieve real, measurable results and generates consumer awareness.

Google Remarketing

Remind and re-engage your consumers

Did you know that on average only 2% of web traffic converts on the first visit, leaving 98% of other potential customers possibly considering competitor’s products and services? With 20 years of digital excellence, RGC Advertising understands the importance of implementing a remarketing strategy into any integrated digital campaign in order to re-engage consumers and strengthen their brand recall, which is a more effective method than trying to convert completely cold leads. Our dedicated team of content creators and advertising specialists have the ability to develop and manage successful remarketing campaigns that send subtle and relevant messages that entice consumers back and achieve the results brands expect.

Google Shopping

Place your products where the consumers are

Search engine giant, Google is responsible for processing over 100 billion consumer queries every single month, with individuals researching topics, products and services that they’re interested in. Place your products where the consumers are, and utilise the Google Shopping feature to get in front of potential consumers, and provide them with all the information they need to know, before even reaching your site. RGC Advertising understands the benefits of this method to retail brands, due to the ability to capture the attention of in-market audiences with image rich advertisements, as well minimising the potential of low-quality leads and therefore wasted advertising spend, while maximising the client’s ROI.

Content Creation

Once upon a time lived a brand with a story to tell

Every brand has a story to tell and it is our job as marketers to ensure our clients stories are expressed to their consumers effectively. Brands who are good storytellers have increased opportunities for retaining the attention of their consumers for longer, and this results in raising awareness of brands products and services. Whether we are required to tell a story in a few seconds through an animated banner advertisement or through a brands website or social media marketing campaign, the team at RGC Advertising are a co-operative of designers, content marketers and developers who are all storytellers in their own right.

Web Design & Development

Responsive websites stay connected to consumers

RGC Advertising is a website design agency in Sydney who has been designing and developing websites since 1998. We produce websites, online shops, microsites and mobile applications for some of Australia’s leading consumer brands and we have won numerous international awards in this space for our design, development and user experience capabilities. Our web design team are experts at creating websites which are not just aesthetically pleasing, but also provide consumers with a user experience which promotes higher page views and lower exit rates. Our websites will keep your consumers connected to your brand for longer.

Like to see how we could
connect consumers to your brand?


French Couple' Redemption Campaign Ad

 

'French Couple' Redemption Campaign
The Ultimate Husqvarna  Ad

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