Display Ads Services
Trust The Experts With 25 Years of Experience In Display Advertising
Our team has over 25 years of experience creating effective display advertising campaigns for some of the largest brands in the industry. We have honed our skills and expertise to deliver targeted, high-quality campaigns that drive real results. From creating eye-catching designs to strategically placing ads where your target audience is most likely to see them, we know how to get your message in front of the right people.
Boost Your Brand's Visibility With Our Display Advertising Services
With our expertise in designing eye-catching and effective display ads; we can drive traffic to your website, increase conversions, and build brand awareness. Whether you need to promote a new product or service, or simply want to improve your online presence, our display advertising services can provide the solution you need.
With our expertise in designing eye-catching and effective display ads; we can drive traffic to your website, increase conversions, and build brand awareness. Whether you need to promote a new product or service, or simply want to improve your online presence, our display advertising services can provide the solution you need.
Display advertising can help increase your brand’s visibility and reach a larger audience.
Display advertising allows you to target specific audiences based on demographics, interests, behaviours, and more.
Display ads can drive traffic to your website by featuring clickable links or calls-to-action.
Display ads can feature interactive elements like videos, animations, and games that can increase engagement and brand recall.
Display advertising platforms provide detailed performance metrics, allowing you to track the success of your campaigns and make data-driven decisions.
Display advertising can be cost-effective compared to traditional forms of advertising, and you can set your own budget and bidding strategy.
Display advertising allows you to retarget users who have previously visited your website, increasing the likelihood of conversions and sales.
Get Your Brand Seen On The Biggest Display Networks
When it comes to display advertising, the platforms and networks you choose can make a big difference in the success of your campaigns. With years of experience and expertise in the industry, we know how to leverage these platforms and networks to deliver maximum reach and results for our clients
The Largest Platforms:
Google Ads (Google Display Network)
With over 3 million partner sites and a reach of 90% of all internet users, Google Ads is the largest and most widely used display advertising platform. It offers various targeting options and formats to reach your desired audience and drive conversions.
Meta Ads (Facebook & Instagram)
With two of the largest social media platform, Meta Ads provides a powerful way to target specific audiences with visually appealing ads on Facebook and Instagram. It offers advanced targeting options based on demographics, interests, behaviours, and more.
For B2B companies, LinkedIn Ads is a great option for reaching decision-makers and professionals in your industry. It offers precise targeting options based on job titles, company size, industry, and more.
Programmatic advertising networks allow you to reach a wide range of audiences across multiple channels and devices. These networks use artificial intelligence and machine learning to optimise your ad delivery and maximise your ROI.
Our Display Advertising Process
At RGC Digital Marketing, we follow a proven process to help our clients get the most out of their display advertising campaigns. Here are the key steps involved:
Identifying Your Objectives & Requirements
To deliver the desired results, it’s crucial that we first identify your business goals, target audience, budget, and KPIs. To start off the process right, we’ll have a one-on-one phone call or meeting to learn more about your business and goals.
Tailored Display Advertising Strategy
Armed with the knowledge of your business and business objectives, our experienced marketing and advertising specialists will work closely with you to develop a strategy for success based on your business goals, target audience, and competitive landscape. Based on this information, we create a customised search advertising and keyword strategy tailored to your needs.
Tracking & Landing Pages
To achieve optimised results and to track results, we will undertake an analysis of your chosen campaign landing pages and implement any tracking requirements for monitoring and reporting.
Creative & campaign creation
With the technical requirements complete, we will create campaigns that appeal directly to your target audience. Our ads are designed to grab attention, communicate key benefits and drive online sales.
Campaign launch
Once our ads are ready, we carefully review your campaign objectives, target audience, tracking, landing and product pages, and budget and launch the display advertising campaign on the chosen platforms.
Campaign Optimisation & Monitoring
Our certified experts will optimise your ad creatives, adjust your bidding strategy, and refine your targeting to improve your campaign’s overall performance. With our data-driven approach, you can be confident that your display advertising campaigns deliver the best possible results.
Campaign Reporting
Our advanced reporting system provides real-time insights that help you stay informed and confident in your display advertising investment. Our team of experts works with you to analyse your campaign data, identify areas for improvement, and make strategic recommendations that align with your business objectives.
Ad Performance Review and Refinement
After the campaign is launched, we monitor the performance of each ad and refine the strategy based on the insights gained from campaign data. This can include tweaking targeting parameters, adjusting ad copy or creative, or making changes to the landing page to improve the campaign’s effectiveness. We also analyse metrics such as click-through rates, conversion rates, and cost per click to determine which ads are performing best and which ones may need to be revised or replaced.
Continuous Improvement
To ensure that your display advertising campaign continues to deliver the desired results, it’s important to engage in continuous improvement. This involves ongoing monitoring and analysis of campaign data, testing new ad formats, strategies and tactics, and staying up to date with changes to the display advertising landscape to ensure your campaign remains relevant and effective over time. Additionally, you may want to explore new ad networks, targeting options, or optimisation techniques to stay ahead of the competition and maximise your return on investment.
We work with the industries leading software, resource and technology partners.
Why Choose RGC?
RGC Digital Marketing is one of the most experienced Display Advertising Agencies in Sydney.
No lock in contracts or sneaky fine print details
25+ years as a leading Digital Marketing Agency in Sydney
Transparent reporting and accountability
Fixed, clear and fair pricing model
Awards & Reviews
Discover what our clients are saying about our digital marketing prowess.
Silver Frequently Asked Questions
Below are answers to some common questions our new clients ask us.
- What targeting options do you offer for display advertising?
- How do you determine the right bidding strategy for my display campaigns?
- How do you optimise my display campaigns to achieve the best results?
- What type of creative do you use for display advertising?
- How often will we communicate and receive updates on the performance of my display campaigns?
- What type of reporting and analytics do you provide to track the performance of my display campaigns?
What targeting options do you offer for display advertising?
At RGC, we offer a variety of targeting options for display advertising to ensure your ads are shown to the right audience. Some of the targeting options we offer include:
- Demographic targeting: This allows us to target specific age groups, genders, household income, and education level.
- Geographic targeting: This enables us to target specific regions, cities, or zip codes where your target audience is located.
- Behavioral targeting: We can target users based on their online behaviour, such as their interests, past purchases, and online activities.
- Contextual targeting: This allows us to place your ads on websites and pages related to your products or services.
- Retargeting: This enables us to show your ads to users who have previously interacted with your website or shown interest in your products.
Our team will work with you to determine the most effective targeting options for your specific business goals and audience.
We will work with you to identify any issues with product data quality, including product titles, descriptions, images, and other product attributes and develop a strategy to rectify low-quality product data.
How do you determine the right bidding strategy for my display campaigns?
At RGC, we use a combination of data analysis tools and industry expertise to determine the right bidding strategy for your display campaigns. We consider your campaign goals, target audience, ad placements, and budget to develop a bidding strategy that maximises your return on investment.
Our team monitors your campaign performance and adjusts your bidding strategy as needed to ensure you get the most out of your ad spend.
How do you optimise my display campaigns to achieve the best results?
At RGC, we use a data-driven approach to optimise display campaigns and achieve the best possible results for our clients. Our team of experts constantly monitors the performance of your campaigns, analysing data and making informed decisions to improve performance.
We utilise a variety of optimisation techniques, such as adjusting bidding strategies, refining audience targeting, and testing different ad creatives. By regularly optimising your campaigns, we can increase click-through rates, improve conversion rates, and ultimately maximise your return on investment.
In addition, we also use advanced analytics tools to track user behaviour on your website, enabling us to make informed decisions on how to optimise your campaigns further. By continuously testing and refining our strategies, we ensure that your display advertising campaigns always perform at their best.
What type of creative do you use for display advertising?
At RGC, we use a variety of creative options for display advertising campaigns, including static banners, animated banners, video ads, and native ads. The creative choice will depend on your campaign goals, target audience, and ad placement.
We work closely with our clients to develop creative assets that align with their brand messaging and resonate with their target audience. Alternatively, we will leverage existing client assets and creatives should it be requested. Additionally, we continuously test and optimise the creative to ensure that the campaigns are performing at their best.
How often will we communicate and receive updates on the performance of my display campaigns?
At RGC, we understand the importance of communication and keeping clients updated on the performance of their campaigns. We provide regular reporting and analytics available in real-time through Google Looker.
Additionally, we have regular one-to-one contact with our clients to discuss campaign performance, provide recommendations, and make adjustments as needed to ensure the best possible results for their display advertising campaigns.
What type of reporting and analytics do you provide to track the performance of my display campaigns?
We provide comprehensive reporting and analytics for our clients to track the performance of their display campaigns. This includes real-time online reports via Google Looker, which allows clients to access their campaign data anytime, anywhere. Our reports cover metrics such as impressions, clicks, click-through rates, conversions, and cost per acquisition.
Additionally, we provide in-depth analysis of campaign data to identify areas for improvement and make strategic recommendations to optimise performance. We also have regular one-to-one communication with clients to ensure they are always up-to-date on the performance of their campaigns.
So, what's next?
Free Consultation
We offer a free consultation to all our potential clients. During this initial conversation, we'll discuss your goals, needs, and expectations in detail, and answer any questions you may have about our services.
Custom Tailored Strategy
Once we've had a chance to understand your needs and goals, we'll develop a custom-tailored strategy that's designed to help you achieve your desired outcomes. This strategy will be unique to your business, and may involve a range of different approaches depending on your specific needs.
Onboarding Process
After you've approved our strategy, we'll begin the onboarding process. This involves setting up any necessary accounts or tools, establishing communication channels, and creating a project timeline. We'll keep you updated throughout this process, and make sure everything is in place before we move forward with our work.
