Online Consumer Sales PromotionThe Ultimate 10K Husqvarna Package.
The key objective of the campaign was to increase sales for the Spring period, by celebrating 325 years of Husqvarna and encouraging consumers to purchase Husqvarna powered products, to be eligible to Win $10,000 worth of Husqvarna products.
Search (Google Ads), Display Programmatic Advertising, Point of Sale and TrueView Advertising.
- 19,650 – Unique clicks to micro site.
- 2,667,904 Impressions.
- 40% of users converted to nearest store button.
- 2,739 purchases (minimum purchase of $300).