Blog

As a highly qualified & experienced digital marketing & advertising agency in Sydney, we’re proud to share our online marketing expertise that will educate and challenge innovation for many consumer brands. Keep up to date with our brand and the fast-paced industry with our informative blogs.

What Facebook's Update Means for Your Brand

What Facebook's Update Means for Your Brand | Facebook Ad Agency

The beginning of the new year often signifies change for many, and Facebook is no exception.

RGC wins at the 2017 Best Mobile Application Awards

RGC Wins at the 2017 Best Mobile Application Awards | App Design

For the past 6 years, the Web Marketing Association recognises the best in responsive mobile web and application development with the MobileWebAward (MWA) competition, and is the only industry-based advertising award to do so.

Why QSR's need to serve up an engaging social feed

Why QSR's need to serve up Engaging Social Content | Social Media

Australian consumers are amongst some of the most active individuals on social media accounts today, accessing news, entertainment and interacting with others through various platforms.

See How Retail Can Use Programmatic to Personalise Advertising

See How Retail Can Use Programmatic to Personalise Advertising

Digital marketing has fundamentally transformed the retail industry, providing an unprecedented opportunity to engage with consumers on a 1:1,  personalised level.

The Digital Disruption in the Insurance Sector

The Digital Disruption in the Insurance Sector | Enterprise SEO

The digital age has caused significant disruption to many industries, but no sector has felt a complete shake-up in comparison to the competitive insurance industry.

How can a website help the automotive industry?

How can a website help the automotive industry | Web Design Agency

The automotive industry is no stranger to the fast lane, particularly when it comes to the highly competitive nature of the business.

Embracing Technology For Success In The Digital Age

Embracing Technology For Success In Digital Age | Lead Gen SEO

The digital age and the rise of social media have had a great effect on customer satisfaction and ultimately customer loyalty. Think about it.

The challenges of online shopping for e-retailers

Challenges of Online Shopping for e-Retailers | Google Shopping

In 2013, consumers worldwide parted with $1.2 trillion, to purchase a variety of products via the global online marketplace.

How Instagram Stories Can Benefit Brand's Content Marketing Strategy?

How Instagram Stories Benefit Content Marketing | Content Agency

Every single day marketers are faced with the challenge to engage audiences with relevant and appealing content in crowded and noisy marketplaces.

Open Your Eyes: How Image Recognition Is Changing Social Media Marketing For Brands?

How Image Recognition Is Changing Social Media Marketing | RGC

It's no doubt that the online world today is a highly visual habitat.

What's The Big Fuss About Big Data?

What's The Big Fuss About Big Data | Programmatic Media Agency

Did you know that in 2011, approximately 1.8 Zettabytes of data was created? To put this into perspective, such an amount of data would completely fill 57.5 billion standard 32GB Apple iPads, or equate to 200 billion HD movies taking 47 million years to watch.

Understanding Your Audience To Improve The Customer Experience

Improve The Customer Experience with Consumer Insights | RGC

Smartphones are number one in consumer's hearts (and hands). In fact, studies show that the average person spends roughly 86 hours a month mindlessly scrolling through numerous screens on their device.

Amazon's Impact On The Retail Industry

Amazon's Impact On The Retail Industry | Digital Marketing Services

Globally, 40% of all online spend is directed towards digital retail giant Amazon.

Driving Engagement With User Generated Content

Driving Engagement With User Generated Content | Content Agency

It is inevitable that social media has been a game changer for marketing professionals.

Pushing The Envelope With Email Marketing

Pushing The Envelope With Email Marketing | EDM Marketing Agency

Since it's humble beginnings 40 years ago, it is predicted that in just 2 year's time, over 246 billion emails will be sent and received every single day! 

All You Need To Know About SEO

All You Need To Know About SEO | SEO Agency | SEO Services | RGC

Today’s consumers have an infinite thirst for knowledge and information.

Brand Safety In A Programmatic Environment

Brand Safety In a Programmatic Environment | Programmatic Agency

A recent survey has discovered that Australian media buyers are amongst the most eager to invest in programmatic advertising.

Stop Twiddling Your Thumbs And Embrace The Chat Bot Era

Stop Twiddling Your Thumbs And Embrace The Chat Bot Era | RGC

Did you know that by the end of the year, 28.2 trillion messages will have been sent and received through SMS and mobile messaging applications? 

Clicks-And-Mortar: How Digital Is Changing Retail

How Digital Is Changing Retail | E-Commerce Web Design Agency

Did you know that 56% of retail jobs are expected to have a digital component by 2019? While merchants are currently operating in challenging environments, digital has fundamentally changed the industry and opened up new and exciting opportunities. 

That's A Little Bit Personal, Isn't It?

That's A Little Bit Personal, Isn't It? Content Marketing Agency

You have probably heard all the hype lately around the use of personalisation as a marketing strategy, with critics questioning the effectiveness of the approach.