2016 has flown past ever so quickly and the majority of brands, have either planned their consumer marketing and advertising strategies for the year ahead or are in the process of producing them now. But does your consumer marketing strategy have the ability to react quickly in an ever-changing landscape should it be required?

Brands develop consumer-marketing strategies to achieve ongoing engagement opportunities for their consumers and these proactive strategies serve brands extremely well in achieving their desired goals across the year and ultimately deliver more long term benefits than one off reactive campaigns.

However, what should a brand do when they must react quickly to market or brand shifts? And how well are their consumer marketing strategies able to adapt? Reactive marketing usually doesn’t have a clearly defined outcome or budget as they are implemented quickly in reaction to varying circumstances.

There can be many reasons as to why brands may need to react quickly, some of which are as follows:

  • New products may need to launch sooner rather than later
  • Platform technological advancements which deliver content to consumers
  • Consumer behavioral shifts from one brand to a competing brand

Technology plays a big role in how consumers connect with brands. And with the digital landscape advancing at a rapid rate, it is vital for brands to capitalise on new digital opportunities as they become available, so they can enhance consumer interaction. These days, consumers are very tech savvy and it is not uncommon to see consumers adopting new technology and this is where reactive consumer marketing can ensure brands can implement campaigns to capture additional market share. 

Brands will also produce reactive consumer marketing campaigns when they may see their consumers moving to competing brands. It is imperative that brands are able to identify the threat and react quickly and efficiently whilst still being able to adhere to an overall campaign objective.

What ever the reason may be it is essential that consumer marketing campaign strategies incorporate contingencies for reactive opportunities to ensure brands retain the attention of their consumers and capitalise on new digital innovations, whilst still having the end goal in mind with their core objectives.

The success of a consumer marketing campaign strategy is achieved in its ability to adapt to any climate and adopting a reactive marketing approach does not necessarily mean it has to be implemented without a clear set of goals, objectives and budgets.

For more information on how RGC Advertising could demonstrate the benefits of proactive and reactive marketing opportunities for your brand, please contact Richard on (02) 8883 2988 or email This email address is being protected from spambots. You need JavaScript enabled to view it.

Like to see how we could
connect consumers to your brand?

Get in Touch
The Evolution of E-Commerce in 2020 | E-Commerce Web Design Agency

The Evolution of E-Commerce in 2020 | E-Commerce Web Design Agency

With the growing costs of upholding a bricks and mortar store and the current Covid-19 pandemic, many businesses are closing up shop, only to reopen online.

How Digital Marketing Will Change Post Covid-19 | Digital Agency

How Digital Marketing Will Change Post Covid-19 | Digital Agency

As both a consumer and a strategist for a leading digital marketing agency, I have been fortunate to look at this Covid-19 pandemic from two very different views.

Why SEO is important during Covid-19 Lockdown | SEO Agency Sydney

Why SEO is important during Covid-19 Lockdown | SEO Agency Sydney

Who would have thought that in 2020 we would have seen such significant changes to our lives, almost overnight? These changes have seen many businesses heavily impacted by lockdowns across the globe.

How Augmented Reality is Changing E-Commerce | Web Design Agency

How Augmented Reality is Changing E-Commerce | Web Design Agency

As technology continually changes and adapts, so too do the opportunities available for marketers.

How to Maximise Conversions with Youtube Advertising | RGC

How to Maximise Conversions with Youtube Advertising | RGC

Since its humble beginnings in 2005, Youtube has become an addictive phenomenon with over 1.5 billion users uploading over 400 hours of video every minute and consuming billions of hours of video every single day.

How The Internet is Providing New Digital Marketing Opportunities

How The Internet is Providing New Digital Marketing Opportunities

As explained perfectly by global consultancy firm Deloitte, data-driven marketing is the magic work in the industry right now.

10 Tips To Increase Conversions With Web Forms | Web Designers

10 Tips To Increase Conversions With Web Forms | Web Designers

Attracting customers in today's digital age is no easy feat. With a multitude of factors that contribute to a brand's online success, effective web design is one of the most important. 

A Guide To PPC Advertising | Google AdWords Management Agency

A Guide To PPC Advertising | Google AdWords Management Agency

Since launching in 2000 and attracting only 20 million searches a day, Google Ads (previously called Google AdWords) has grown immensely, now attracting over 3.5 billion daily searches and equating to roughly 40,000 search queries a second. 

Win Local Clients with Local SEO Services | Local SEO Agency

Win Local Clients with Local SEO Services | Local SEO Agency

While the online era has definitely impacted the way consumers interact with brands, it may be surprising to know consumers still visit physical stores and establishments.

All You Need To Know About Marketing Automation | Lead Gen Agency

All You Need To Know About Marketing Automation | Lead Gen Agency

In the age of instant gratification thanks to hyper-personalised and fast paced digital marketing, customer experience has never been more important.