What's Trending In Digital Marketing

What's Trending In Digital Marketing

The digital media industry is dynamic, fast-paced and constantly evolving. Advances in technology have significantly impacted the way brands communicate with their customers due to their fluctuating expectations, therefore creating a substantial focus on personalisation and efficiency. These changes have also led to the development of bold predictions for the industry, and as the middle of the year fast approaches it is paramount to look at the ever-changing digital marketing trends that have gained traction and sparked much discussion thus far.

Digital media has provided consumers with an abundance of technology which provides information and entertainment at their fingertips. As these technologies become widely accepted and used daily, marketers look for ways to engage consumers across these mediums and incorporate these trends into their online advertising strategy. With the introduction of these platforms, practitioners must possess the ability to be constantly aware of the trends in order to anticipate changes in consumer behaviours and plan ahead for a competitive advantage. However, despite the wide use of such platforms, and their potential for consumer engagement, 6 out of 10 consumers are unsatisfied with brand experiences. Therefore, it makes sense that the trends that have made the spotlight over the past few months are customer focused and designed to improve such experiences.  

Immersive marketing has become more prominent as marketers fight to capture a consumer’s attention and retain their interest. Increased competition and access to marketing content have led to finding innovative ways to engage audiences with technology developments such as virtual reality (VR) and augmented reality (AR), driving this phenomenon. Such technologies have led to digital storytelling and immersive brand experiences becoming a widely adopted digital marketing strategy. Previously, immersive advertising campaigns were limited to physical locations such as retail stores, however, the digital industry and its many innovations including AR and VR, has allowed for more functionality and provides a truly integrated and seemingly real-life experience. 

For example, the tourism industry has widely explored immersive digital marketing and it’s many capabilities. The technology has allowed customers to experience destinations as if they were really there, creating a level of excitement and positive consumer sentiment. Furthermore, brands such as ASOS provide their customers with the ability to virtually try on clothing offering their consumers a convenient option that limits the potential of ordering the wrong size. Such campaigns can also be used to create immersive brand content for social media, resulting in a holistically integrated digital approach. As consumers are no longer passive viewers of commercial information, digital storytelling and immersive digital marketing have resulted in personalised brand experiences, relevancy and higher consumer engagement.

Data and AI technologies have also been a fathomable area of discussion as they provide the potential to develop more relevant and personalised messaging, ultimately improving a consumer’s experience with a brand. Chat bots are a great artificial intelligence example and have been at the forefront of such industry discussions. Chat bots are defined as artificial intelligence technology due to their consumer data collection and machine learning algorithms, however, it can also be argued that they are also a form of immersive experiential marketing. Depending on how the technology is utilised, brands have the ability to be creative and innovative with their approach to provide an exceptional and memorable brand experience. While chat bot technology has promised to alleviate possible customer service issues, brands are using AI techniques to get consumers to participate in a more integrated, location relevant and cross-device brand involvement. Immersive marketing examples are highly evident at sports events, in which consumers are prompted to utilise chat bots hosted on Facebook so that the business can gather audience insights and offer outstanding customer service and a unique mobile experience.

In relation to this, programmatic advertising, another area of technology that is data-driven, has sparked multiple discussions within the industry. The technology provides great benefit due to the ability to utilise data in order to efficiently place advertisements in relevant inventory, guaranteeing that the message is visible to interested consumers. Such automated marketing solutions again ensures relevancy for the consumer and is a step in the right direction to improving brand satisfaction. 

The trends discussed highlight the industry movement to a more innovative approach through the implementation of immersive marketing technology which is designed to create personalised and relevant brand experiences. Such advancements are reliant on data and automation, which efficiently gather consumer insights and promote consumer engagement. Incorporating these innovative movements as a part of an overall digital marketing strategy proves to achieve KPI’s and provides a competitive advantage.

The RGC Advertising team is a digital marketing agency comprised of experienced and dedicated individuals who are up to date with industry developments. We can advise you on how to best incorporate these changes into your brand strategy to improve customer experiences. To find out more, please contact Richard on (02) 8883 2988 or email This email address is being protected from spambots. You need JavaScript enabled to view it.   

 

Like to see how we could
connect consumers to your brand?

 



https://www.rgcadvertising.com.au/images/easyblog_shared/2e1ax_wunderkind_home_augmented_reality.jpg
How Augmented Reality is Changing E-Commerce
As technology continually changes and adapts, so too do the opportunities available for marketers. In fact, more and more digital platforms are incorporating augmented reality, providing consumers with a more real experience in the online environment.
Read More


Click here to view more articles

https://www.rgcadvertising.com.au/images/easyblog_shared/2e1ax_wunderkind_home_Youtube-advertising.jpg
How to Maximise Conversions with Youtube's TrueView for Action Campaigns
Since its humble beginnings in 2005, Youtube has become an addictive phenomenon with over 1.5 billion users uploading over 400 hours of video every minute and consuming billions of hours of video every single day.
Read More


Click here to view more articles

https://www.rgcadvertising.com.au/images/easyblog_shared/2e1ax_wunderkind_home_internet_of_things.jpg
How The Internet of Things is Providing New Digital Marketing Opportunities?
As explained perfectly by global consultancy firm Deloitte, data-driven marketing is the magic work in the industry right now. With brands increasingly looking for new and innovative ways to create engaging experiences for consumers, data collection provides valuable insights to provide the opportunity to do so.
Read More


Click here to view more articles

https://www.rgcadvertising.com.au/images/easyblog_shared/2e1ax_wunderkind_home_Web-Form-Design.jpg
10 Tips To Increase Conversions With Web Form Design
Attracting customers in today's digital age is no easy feat. With a multitude of factors that contribute to a brand's online success, effective web design is one of the most important. 
Read More


Click here to view more articles

https://www.rgcadvertising.com.au/images/easyblog_shared/2e1ax_wunderkind_home_Google-Ads.jpg
A Guide To PPC Advertising: Google Ads
Since launching in 2000 and attracting only 20 million searches a day, Google Ads (previously called Google AdWords) has grown immensely, now attracting over 3.5 billion daily searches and equating to roughly 40,000 search queries a second. 
Read More


Click here to view more articles

https://www.rgcadvertising.com.au/images/easyblog_shared/2e1ax_wunderkind_home_local-search-engine-optimisation.jpg
Win Local Consumers With a Local SEO Strategy
While the online era has definitely impacted the way consumers interact with brands, it may be surprising to know consumers still visit physical stores and establishments. In fact, while many studies highlight the growth of online shopping, a report by LSA Insider shows that 90% of purchases still occur at physical locations.
Read More


Click here to view more articles

https://www.rgcadvertising.com.au/images/easyblog_shared/2e1ax_wunderkind_home_marketing-automation.jpg
All You Need To Know About Marketing Automation
In the age of instant gratification thanks to hyper-personalised and fast paced digital marketing, customer experience has never been more important. In fact, this growing importance has fuelled an obsession with marketing automation technology to better handle complex tasks in a more efficient way in order to promote enhanced customer experiences.
Read More


Click here to view more articles

https://www.rgcadvertising.com.au/images/easyblog_shared/2e1ax_wunderkind_home_meta-descriptions.jpg
Writing Effective Meta Descriptions for Google's Ever Changing Rules
With irrelevant display advertisements being increasingly blocked, and no captivating merchandising to rely on in the online world, attracting consumers via digital platforms has always been a tricky and challenging feat.
Read More


Click here to view more articles

https://www.rgcadvertising.com.au/images/easyblog_shared/2e1ax_wunderkind_home_programmatic-insurance.jpg
Programmatic Advertising Increases Customer Value for the Insurance Industry
Although labelled as a buzzword, the 'digital transformation' has made an immense impact in many areas of business, including the insurance industry. Disruptive innovations have placed further competition on an already highly competitive market, with insurers looking for new and efficient ways to create value for their consumers.
Read More


Click here to view more articles

https://www.rgcadvertising.com.au/images/easyblog_shared/2e1ax_wunderkind_home_Voice_Shopping.jpg
How Smart Speakers Are Amplifying Sales In The Retail Sector
It is with no doubt that the digital age and online environment has had a major impact on the retail industry in recent years. While foot traffic into physical stores declines, online shopping and e-commerce sales have grown massively.
Read More


Click here to view more articles

https://www.rgcadvertising.com.au/images/easyblog_shared/2e1ax_wunderkind_home_virtual_reality_in_building_industry.jpg
How Virtual Reality is Changing Digital Marketing in the Building & Real Estate Industry
As the Oculus Rift, HTV and other virtual reality (VR) headsets increasingly creep into our homes and the augmented reality (AR) app phenomenon, Pokémon Go, took over our smartphone screens in mid-2016, VR and AR technology has been hot on everyone's lips.
Read More


Click here to view more articles

https://www.rgcadvertising.com.au/images/easyblog_shared/2e1ax_wunderkind_home_digital-transformation-in-education.jpg
Get Schooled On How Digital Marketing Is Transforming The Educational Industry
In Australia, the education industry is a $121 billion market and according to IBIS World has expanded at a faster rate relative to population growth in the past five years. 
Read More


Click here to view more articles

https://www.rgcadvertising.com.au/images/easyblog_shared/2e1ax_wunderkind_home_insurance_chatbots_customer_service.jpg
Chatbots improve customer experience for the insurance industry
Technology has long played an important role in providing exceptional customer experience for many brands, including the insurance industry.
Read More


Click here to view more articles

https://www.rgcadvertising.com.au/images/easyblog_shared/2e1ax_wunderkind_home_Shoppable_Instagram_For_Retail.jpg
Instagram Shopping in Australia is Helping Create A Seamless Retail Experience
With over 9 million monthly active users, Instagram has become one of the most popular photo sharing, social media applications amongst consumers and businesses alike.
Read More


Click here to view more articles

https://www.rgcadvertising.com.au/images/easyblog_shared/2e1ax_wunderkind_home_automotive-seo.jpg
Keep your automotive website on track with a local SEO strategy
Long gone are the days where consumers pass through the doors of multiple dealerships to find their dream car. It is unsurprising that consumer shopping habits have evolved across many industries, including automotive, with a greater emphasis on the digital landscape to research, experience and in some cases even purchase a new vehicle.
Read More


Click here to view more articles

https://www.rgcadvertising.com.au/images/easyblog_shared/2e1ax_wunderkind_home_QSR-online-delivery.jpg
How QSR's can feed their audience's appetite for online food delivery
Satisfying after-hours' cravings or maximising convenience in our busy lifestyles has become increasingly popular in recent time through the significant adoption of online ordering and delivery.
Read More


Click here to view more articles

https://www.rgcadvertising.com.au/images/easyblog_shared/2e1ax_wunderkind_home_Retail_GDPR.jpg
How the GDPR is Going to Affect Retail Digital Advertising
Online shopping has inevitably prospered in recent years and has completely changed the retail game by providing consumers with a virtually limitless market and unprecedented convenience. 
Read More


Click here to view more articles

https://www.rgcadvertising.com.au/images/easyblog_shared/2e1ax_wunderkind_home_data-for-automotive-digital-marketing.jpg
How is data fuelling digital marketing in the automotive sector?
Big data, predictive analytics and machine learning are common topics that have risen within the digital marketing space and are rapidly gaining traction from many industries due to the opportunities it provides.
Read More


Click here to view more articles

https://www.rgcadvertising.com.au/images/easyblog_shared/2e1ax_wunderkind_home_Facebook_Algorithm_Update.jpg
What Facebook's Update Means for Your Brand
The beginning of the new year often signifies change for many, and Facebook is no exception. In fact, just last week, co-founder and CEO of the social media giant announced a significant update to the platform that is creating a seismic shift for brands, advertisers and marketers.
Read More


Click here to view more articles

https://www.rgcadvertising.com.au/images/easyblog_shared/2e1ax_wunderkind_home_RGC-Webaward2017_MobileAward_BlogImage.jpg
RGC wins at the 2017 Best Mobile Application Awards
For the past 6 years, the Web Marketing Association recognises the best in responsive mobile web and application development with the MobileWebAward (MWA) competition, and is the only industry-based advertising award to do so.
Read More


Click here to view more articles