Does Content Marketing Really Work?

Does Content Marketing Really Work?

Did you know that consumers are exposed to over 5000 marketing messages every single day? Think about how many of these 5000 messages that you can recall. In a loud and overwhelming marketing environment, how can your brand stand out?

Due to the unprecedented rise of the digital age and the popularity of web technologies such as social media, blogging and video sharing, marketing has evolved and advanced significantly over the past few years. This has undoubtedly created unique challenges for your brand and business, as traditional marketing methods are simply not engaging their intended audiences.

In fact, research conducted by Mashable in recent times discovered that 44% of direct mail is never opened, 86% of consumers skip television advertisements and over 200 million people use ad blockers. It’s statistics such as these that clearly demonstrate that traditional marketing methods are proving difficult to convert leads. Therefore it makes sense that content marketing is becoming the strategic and practical solution to engaging your consumers, and has a significant ROI. So how can your team implement a captivating and engaging content marketing strategy, and why does content marketing work?

Content marketing is referred to the creation and distribution of online material and can take many forms such as blogging, videos, social media posts, quizzes, newsletters and much more. Compared to traditional marketing messages, however, content marketing involves communicating with your customers without selling, rather involves disseminating relevant and quality knowledge in order to be transparent and more personalised with your consumers. This also demonstrates how content marketing helps with your brands SEO as more keywords allows your brand to more discoverable. It is these ideas that attract new and existing consumers, with studies showing that transparency and sharing of knowledge and ideas result in brand awareness, recall and loyalty in the long term. Such techniques encourage consumers to take action to engage with your brand.

For example, the team here at RGC Advertising recently worked with Breville, to raise awareness for their new product by executing solutions that encouraged consumers to visit the website, subscribe and make a purchase. The content marketing example, which can be viewed here, exceeded expectations and had a total reach of over 1 million people. Through the relevant information shared throughout the customer journey, this content marketing example clearly demonstrates why content marketing helps brand awareness. It also confirms why good quality content is important, as the brand becomes more personable and transparent, therefore building a meaningful customer relationship, brand loyalty and creating repeat consumers.

Content marketing is a highly beneficial component of an overall digital marketing strategy. The ability to generate content that tells an authentic brand story can have a positive effect on SEO and consumer relationships. 

At RGC Advertising, we are a content marketing agency dedicated to providing online solutions to help you stand out amongst the 5000 other messages that your customers hear. For more information on our content marketing services, please contact Richard on (02) 8883 2988 or email This email address is being protected from spambots. You need JavaScript enabled to view it. 

 

Like to see how we could
connect consumers to your brand?

 



https://www.rgcadvertising.com.au/images/easyblog_shared/2e1ax_wunderkind_home_augmented_reality.jpg
How Augmented Reality is Changing E-Commerce
As technology continually changes and adapts, so too do the opportunities available for marketers. In fact, more and more digital platforms are incorporating augmented reality, providing consumers with a more real experience in the online environment.
Read More


Click here to view more articles

https://www.rgcadvertising.com.au/images/easyblog_shared/2e1ax_wunderkind_home_Youtube-advertising.jpg
How to Maximise Conversions with Youtube's TrueView for Action Campaigns
Since its humble beginnings in 2005, Youtube has become an addictive phenomenon with over 1.5 billion users uploading over 400 hours of video every minute and consuming billions of hours of video every single day.
Read More


Click here to view more articles

https://www.rgcadvertising.com.au/images/easyblog_shared/2e1ax_wunderkind_home_internet_of_things.jpg
How The Internet of Things is Providing New Digital Marketing Opportunities?
As explained perfectly by global consultancy firm Deloitte, data-driven marketing is the magic work in the industry right now. With brands increasingly looking for new and innovative ways to create engaging experiences for consumers, data collection provides valuable insights to provide the opportunity to do so.
Read More


Click here to view more articles

https://www.rgcadvertising.com.au/images/easyblog_shared/2e1ax_wunderkind_home_Web-Form-Design.jpg
10 Tips To Increase Conversions With Web Form Design
Attracting customers in today's digital age is no easy feat. With a multitude of factors that contribute to a brand's online success, effective web design is one of the most important. 
Read More


Click here to view more articles

https://www.rgcadvertising.com.au/images/easyblog_shared/2e1ax_wunderkind_home_Google-Ads.jpg
A Guide To PPC Advertising: Google Ads
Since launching in 2000 and attracting only 20 million searches a day, Google Ads (previously called Google AdWords) has grown immensely, now attracting over 3.5 billion daily searches and equating to roughly 40,000 search queries a second. 
Read More


Click here to view more articles

https://www.rgcadvertising.com.au/images/easyblog_shared/2e1ax_wunderkind_home_local-search-engine-optimisation.jpg
Win Local Consumers With a Local SEO Strategy
While the online era has definitely impacted the way consumers interact with brands, it may be surprising to know consumers still visit physical stores and establishments. In fact, while many studies highlight the growth of online shopping, a report by LSA Insider shows that 90% of purchases still occur at physical locations.
Read More


Click here to view more articles

https://www.rgcadvertising.com.au/images/easyblog_shared/2e1ax_wunderkind_home_marketing-automation.jpg
All You Need To Know About Marketing Automation
In the age of instant gratification thanks to hyper-personalised and fast paced digital marketing, customer experience has never been more important. In fact, this growing importance has fuelled an obsession with marketing automation technology to better handle complex tasks in a more efficient way in order to promote enhanced customer experiences.
Read More


Click here to view more articles

https://www.rgcadvertising.com.au/images/easyblog_shared/2e1ax_wunderkind_home_meta-descriptions.jpg
Writing Effective Meta Descriptions for Google's Ever Changing Rules
With irrelevant display advertisements being increasingly blocked, and no captivating merchandising to rely on in the online world, attracting consumers via digital platforms has always been a tricky and challenging feat.
Read More


Click here to view more articles

https://www.rgcadvertising.com.au/images/easyblog_shared/2e1ax_wunderkind_home_programmatic-insurance.jpg
Programmatic Advertising Increases Customer Value for the Insurance Industry
Although labelled as a buzzword, the 'digital transformation' has made an immense impact in many areas of business, including the insurance industry. Disruptive innovations have placed further competition on an already highly competitive market, with insurers looking for new and efficient ways to create value for their consumers.
Read More


Click here to view more articles

https://www.rgcadvertising.com.au/images/easyblog_shared/2e1ax_wunderkind_home_Voice_Shopping.jpg
How Smart Speakers Are Amplifying Sales In The Retail Sector
It is with no doubt that the digital age and online environment has had a major impact on the retail industry in recent years. While foot traffic into physical stores declines, online shopping and e-commerce sales have grown massively.
Read More


Click here to view more articles

https://www.rgcadvertising.com.au/images/easyblog_shared/2e1ax_wunderkind_home_virtual_reality_in_building_industry.jpg
How Virtual Reality is Changing Digital Marketing in the Building & Real Estate Industry
As the Oculus Rift, HTV and other virtual reality (VR) headsets increasingly creep into our homes and the augmented reality (AR) app phenomenon, Pokémon Go, took over our smartphone screens in mid-2016, VR and AR technology has been hot on everyone's lips.
Read More


Click here to view more articles

https://www.rgcadvertising.com.au/images/easyblog_shared/2e1ax_wunderkind_home_digital-transformation-in-education.jpg
Get Schooled On How Digital Marketing Is Transforming The Educational Industry
In Australia, the education industry is a $121 billion market and according to IBIS World has expanded at a faster rate relative to population growth in the past five years. 
Read More


Click here to view more articles

https://www.rgcadvertising.com.au/images/easyblog_shared/2e1ax_wunderkind_home_insurance_chatbots_customer_service.jpg
Chatbots improve customer experience for the insurance industry
Technology has long played an important role in providing exceptional customer experience for many brands, including the insurance industry.
Read More


Click here to view more articles

https://www.rgcadvertising.com.au/images/easyblog_shared/2e1ax_wunderkind_home_Shoppable_Instagram_For_Retail.jpg
Instagram Shopping in Australia is Helping Create A Seamless Retail Experience
With over 9 million monthly active users, Instagram has become one of the most popular photo sharing, social media applications amongst consumers and businesses alike.
Read More


Click here to view more articles

https://www.rgcadvertising.com.au/images/easyblog_shared/2e1ax_wunderkind_home_automotive-seo.jpg
Keep your automotive website on track with a local SEO strategy
Long gone are the days where consumers pass through the doors of multiple dealerships to find their dream car. It is unsurprising that consumer shopping habits have evolved across many industries, including automotive, with a greater emphasis on the digital landscape to research, experience and in some cases even purchase a new vehicle.
Read More


Click here to view more articles

https://www.rgcadvertising.com.au/images/easyblog_shared/2e1ax_wunderkind_home_QSR-online-delivery.jpg
How QSR's can feed their audience's appetite for online food delivery
Satisfying after-hours' cravings or maximising convenience in our busy lifestyles has become increasingly popular in recent time through the significant adoption of online ordering and delivery.
Read More


Click here to view more articles

https://www.rgcadvertising.com.au/images/easyblog_shared/2e1ax_wunderkind_home_Retail_GDPR.jpg
How the GDPR is Going to Affect Retail Digital Advertising
Online shopping has inevitably prospered in recent years and has completely changed the retail game by providing consumers with a virtually limitless market and unprecedented convenience. 
Read More


Click here to view more articles

https://www.rgcadvertising.com.au/images/easyblog_shared/2e1ax_wunderkind_home_data-for-automotive-digital-marketing.jpg
How is data fuelling digital marketing in the automotive sector?
Big data, predictive analytics and machine learning are common topics that have risen within the digital marketing space and are rapidly gaining traction from many industries due to the opportunities it provides.
Read More


Click here to view more articles

https://www.rgcadvertising.com.au/images/easyblog_shared/2e1ax_wunderkind_home_Facebook_Algorithm_Update.jpg
What Facebook's Update Means for Your Brand
The beginning of the new year often signifies change for many, and Facebook is no exception. In fact, just last week, co-founder and CEO of the social media giant announced a significant update to the platform that is creating a seismic shift for brands, advertisers and marketers.
Read More


Click here to view more articles

https://www.rgcadvertising.com.au/images/easyblog_shared/2e1ax_wunderkind_home_RGC-Webaward2017_MobileAward_BlogImage.jpg
RGC wins at the 2017 Best Mobile Application Awards
For the past 6 years, the Web Marketing Association recognises the best in responsive mobile web and application development with the MobileWebAward (MWA) competition, and is the only industry-based advertising award to do so.
Read More


Click here to view more articles