6 ways to keep your brand on track

6 ways to keep your brand on track

We all know how quickly digital technologies are changing and especially how consumers are incorporating these technologies into their everyday lives. So how can brands ensure they have a solid online strategy to stay connected to their consumers for longer?

It is easy to see why these online advancements may seem very challenging for brands to not only adopt, but to also grasp the idea of how to effectively incorporate them into their advertising and marketing plans. And even though the online world is providing tremendous opportunities, with it comes an array of implementation dilemmas that may make brands to want to throw their hands in the air with defeat.

That being said, the fundamentals for a successful advertising or marketing campaign have not changed, but the opportunities available to brands today are well worth exploring especially when the ability for data analysis is readily available like never before.

So what types of strategies must brands implement to ensure they remain connected with their consumers in the online world?

  • Social media marketing strategy
  • Online advertising strategy
  • Website strategy
  • Brand strategy
  • Competitor analysis strategy
  • Consumer insights strategy

Social media marketing strategy - Posting random content on social media platforms will not increase brand awareness as consumers utilise a variety social media applications in their everyday lives and their ability to connect with a brand relies heavily on the content they receive. Brands that deliver engaging content will connect with their consumers more effectively, and this will ultimately save their brand time and money.

Online advertising strategy - Gone are the days of spending thousands of dollars on advertising, which can’t be evaluated. Today, online advertising enables brands to strategically place their advertisements on websites, which effectively deliver key benefits to their consumers more effectively. Online advertising has seen tremendous growth over the last few years, because now brands don’t need to pray and spray with their online advertising budgets.

Website strategy - A website is an extension of your brand and it must represent a core message and offering, to make it unique. When developing a website strategy, it is important to determine every aspect of what makes a great website, some of which include, user-friendly content managements systems, design, imagery, content, opportunities for consumer lead acquisitions, responsive technology, social connectivity, search engine optimisation, Google analytical tracking and more. However the other most important aspects in a website strategy are timings and budgets.

Brand strategy - Your brand is your guarantee to your customers. It’s what people rely upon when they purchase your products and services. Your brand is what makes you unique and relevant in competitive markets and your brand strategy is an extension of how you should deliver your brand message to your customers and even where you plan to advertise your brand.

Competitor analysis strategy - Competition is what makes brands strive for excellence. The ability to look deep within your brand is essential in seeing where opportunities for growth may arise, and the first place to start is by looking at the competition. By evaluating the competition, enables brands to see how much of the market their competitors share with them. Looking at their strengths and weaknesses also helps brands analyse how they can improve their own brands.

Consumer insights strategy - Striving to better understand your customers is paramount in ensuring your advertising and marketing dollar goes further. It is vital for brands to prioritise the most effective mediums with which to engage their best customers to ensure they receive the highest return on their investments. It is now possible for brands to learn more in-depth knowledge of consumer lifestyles, behaviours, shopping habits and tastes, and this information is critical in formulating strategic road maps on how to best target the right audiences more effectively.

So where to now?

There is no doubt that the majority of brands already have strategies to ensure their consumers are staying connected to their brands, but as technology keeps moving forward, so too must brands learn more about how their brand fares in the online advertising and marketing landscape.

For more information on how RGC Advertising could produce an online strategy for your brand, please contact Richard on (02) 8883 2988 or email  This email address is being protected from spambots. You need JavaScript enabled to view it.

 

Like to see how we could
connect consumers to your brand?

 



https://www.rgcadvertising.com.au/images/easyblog_shared/2e1ax_wunderkind_home_Voice_Shopping.jpg
How Smart Speakers Are Amplifying Sales In The Retail Sector
It is with no doubt that the digital age and online environment has had a major impact on the retail industry in recent years. While foot traffic into physical stores declines, online shopping and e-commerce sales have grown massively.
Read More


Click here to view more articles

https://www.rgcadvertising.com.au/images/easyblog_shared/2e1ax_wunderkind_home_virtual_reality_in_building_industry.jpg
How Virtual Reality is Changing Digital Marketing in the Building & Real Estate Industry
As the Oculus Rift, HTV and other virtual reality (VR) headsets increasingly creep into our homes and the augmented reality (AR) app phenomenon, Pokémon Go, took over our smartphone screens in mid-2016, VR and AR technology has been hot on everyone's lips.
Read More


Click here to view more articles

https://www.rgcadvertising.com.au/images/easyblog_shared/2e1ax_wunderkind_home_digital-transformation-in-education.jpg
Get Schooled On How Digital Marketing Is Transforming The Educational Industry
In Australia, the education industry is a $121 billion market and according to IBIS World has expanded at a faster rate relative to population growth in the past five years. 
Read More


Click here to view more articles

https://www.rgcadvertising.com.au/images/easyblog_shared/2e1ax_wunderkind_home_insurance_chatbots_customer_service.jpg
Chatbots improve customer experience for the insurance industry
Technology has long played an important role in providing exceptional customer experience for many brands, including the insurance industry.
Read More


Click here to view more articles

https://www.rgcadvertising.com.au/images/easyblog_shared/2e1ax_wunderkind_home_Shoppable_Instagram_For_Retail.jpg
Instagram Shopping in Australia is Helping Create A Seamless Retail Experience
With over 9 million monthly active users, Instagram has become one of the most popular photo sharing, social media applications amongst consumers and businesses alike.
Read More


Click here to view more articles

https://www.rgcadvertising.com.au/images/easyblog_shared/2e1ax_wunderkind_home_automotive-seo.jpg
Keep your automotive website on track with a local SEO strategy
Long gone are the days where consumers pass through the doors of multiple dealerships to find their dream car. It is unsurprising that consumer shopping habits have evolved across many industries, including automotive, with a greater emphasis on the digital landscape to research, experience and in some cases even purchase a new vehicle.
Read More


Click here to view more articles

https://www.rgcadvertising.com.au/images/easyblog_shared/2e1ax_wunderkind_home_QSR-online-delivery.jpg
How QSR's can feed their audience's appetite for online food delivery
Satisfying after-hours' cravings or maximising convenience in our busy lifestyles has become increasingly popular in recent time through the significant adoption of online ordering and delivery.
Read More


Click here to view more articles

https://www.rgcadvertising.com.au/images/easyblog_shared/2e1ax_wunderkind_home_Retail_GDPR.jpg
How the GDPR is Going to Affect Retail Digital Advertising
Online shopping has inevitably prospered in recent years and has completely changed the retail game by providing consumers with a virtually limitless market and unprecedented convenience. 
Read More


Click here to view more articles

https://www.rgcadvertising.com.au/images/easyblog_shared/2e1ax_wunderkind_home_data-for-automotive-digital-marketing.jpg
How is data fuelling digital marketing in the automotive sector?
Big data, predictive analytics and machine learning are common topics that have risen within the digital marketing space and are rapidly gaining traction from many industries due to the opportunities it provides.
Read More


Click here to view more articles

https://www.rgcadvertising.com.au/images/easyblog_shared/2e1ax_wunderkind_home_Facebook_Algorithm_Update.jpg
What Facebook's Update Means for Your Brand
The beginning of the new year often signifies change for many, and Facebook is no exception. In fact, just last week, co-founder and CEO of the social media giant announced a significant update to the platform that is creating a seismic shift for brands, advertisers and marketers.
Read More


Click here to view more articles

https://www.rgcadvertising.com.au/images/easyblog_shared/2e1ax_wunderkind_home_RGC-Webaward2017_MobileAward_BlogImage.jpg
RGC wins at the 2017 Best Mobile Application Awards
For the past 6 years, the Web Marketing Association recognises the best in responsive mobile web and application development with the MobileWebAward (MWA) competition, and is the only industry-based advertising award to do so.
Read More


Click here to view more articles

https://www.rgcadvertising.com.au/images/easyblog_shared/2e1ax_wunderkind_home_qsr-social-media.jpg
Why QSR's need to serve up an engaging social feed
Australian consumers are amongst some of the most active individuals on social media accounts today, accessing news, entertainment and interacting with others through various platforms. Social media channels have also significantly changed the way consumers interact with brands leaving companies constantly looking for new ways to utilise the platforms to engage their audiences.
Read More


Click here to view more articles

https://www.rgcadvertising.com.au/images/easyblog_shared/2e1ax_wunderkind_home_programmatic-advertising-for-retail.jpg
See How Retail Can Use Programmatic to Personalise Advertising
Digital marketing has fundamentally transformed the retail industry, providing an unprecedented opportunity to engage with consumers on a 1:1,  personalised level.
Read More


Click here to view more articles

https://www.rgcadvertising.com.au/images/easyblog_shared/2e1ax_wunderkind_home_digital-marketing-insurance.jpg
The Digital Disruption in the Insurance Sector
The digital age has caused significant disruption to many industries, but no sector has felt a complete shake-up in comparison to the competitive insurance industry. In fact, prior to the shift to digital, consumers and insurance companies shared a closed relationship where information from the insurer to the consumer was simple and easy to digest.
Read More


Click here to view more articles

https://www.rgcadvertising.com.au/images/easyblog_shared/2e1ax_wunderkind_home_automotive-websites.jpg
How can a website help the automotive industry?
The automotive industry is no stranger to the fast lane, particularly when it comes to the highly competitive nature of the business. In fact, according to recent studies, the industry is geared up and expected to spend over $14 billion by 2020 on digital advertising expenditure in order to position themselves favourably amongst consumers.
Read More


Click here to view more articles

https://www.rgcadvertising.com.au/images/easyblog_shared/2e1ax_wunderkind_home_online_shopping.jpg
The challenges of online shopping for e-retailers
In 2013, consumers worldwide parted with $1.2 trillion, to purchase a variety of products via the global online marketplace. What's more, a further $4 trillion worth of goods annually also had the potential to be sold, however, resulted in shoppers abandoning the sale.
Read More


Click here to view more articles

https://www.rgcadvertising.com.au/images/easyblog_shared/2e1ax_wunderkind_home_afterpay.jpg
Embracing Technology For Success In The Digital Age
The digital age and the rise of social media have had a great effect on customer satisfaction and ultimately customer loyalty. Think about it. When you scroll down your social feed, undoubtedly, you will be exposed to hundreds of products. 
Read More


Click here to view more articles

https://www.rgcadvertising.com.au/images/easyblog_shared/2e1ax_wunderkind_home_instagram_stories.jpg
How Instagram Stories Can Benefit Brand's Content Marketing Strategy?
Every single day marketers are faced with the challenge to engage audiences with relevant and appealing content in crowded and noisy marketplaces. In fact, the average consumer is exposed to at least 285 pieces of content via social media on a daily basis, highlighting the necessity to consistently conceptualise, curate and refresh innovative marketing content that truly captivates an audience. 
Read More


Click here to view more articles

https://www.rgcadvertising.com.au/images/easyblog_shared/2e1ax_wunderkind_home_image_recognition.jpg
Open Your Eyes: How Image Recognition Is Changing Social Media Marketing For Brands?
It's no doubt that the online world today is a highly visual habitat. In fact, the search giant Google demonstrated this only a few years ago when they tested over 40 different shades of blue within their logo and measured how consumers reacted. As it turns out, the purplish blue shade that we see today has reportedly earned the company an extra $200 million.
Read More


Click here to view more articles

https://www.rgcadvertising.com.au/images/easyblog_shared/2e1ax_wunderkind_home_Big-Data.jpg
What's The Big Fuss About Big Data?
Did you know that in 2011, approximately 1.8 Zettabytes of data was created? To put this into perspective, such an amount of data would completely fill 57.5 billion standard 32GB Apple iPads, or equate to 200 billion HD movies taking 47 million years to watch.
Read More


Click here to view more articles