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A wildfire of panic has fled through Australia due to Google’s recent claim to remove their search services entirely from the Australian market. Google holds such a monopoly over the internet; most Australians consider Google and the internet as one in the same.

It's time to make the most of society's hyper-connectivity. If you sell products online, you should be using Instagram shopping.

Almost every day, Google updates its algorithms and systems aiming to improve the user experience with better-informed search results; these are small upgrades and are not noticeable for businesses. But Google also releases significant core updates which impact webmasters, content producers and practically everyone that uses the internet. 

As 2020 rolls on with a tremendous amount of uncertainty, both consumers and businesses are faced with the possibility of a COVID-19 second-wave of shuts downs across Australian cities.

With the growing costs of upholding a bricks and mortar store and the current Covid-19 pandemic, many businesses are closing up shop, only to reopen online.

As both a consumer and a strategist for a leading digital marketing agency, I have been fortunate to look at this Covid-19 pandemic from two very different views.

Who would have thought that in 2020 we would have seen such significant changes to our lives, almost overnight? These changes have seen many businesses heavily impacted by lockdowns across the globe.

As technology continually changes and adapts, so too do the opportunities available for marketers.

Since its humble beginnings in 2005, Youtube has become an addictive phenomenon with over 1.5 billion users uploading over 400 hours of video every minute and consuming billions of hours of video every single day.

As explained perfectly by global consultancy firm Deloitte, data-driven marketing is the magic work in the industry right now.

Attracting customers in today's digital age is no easy feat. With a multitude of factors that contribute to a brand's online success, effective web design is one of the most important. 

Since launching in 2000 and attracting only 20 million searches a day, Google Ads (previously called Google AdWords) has grown immensely, now attracting over 3.5 billion daily searches and equating to roughly 40,000 search queries a second. 

While the online era has definitely impacted the way consumers interact with brands, it may be surprising to know consumers still visit physical stores and establishments.

In the age of instant gratification thanks to hyper-personalised and fast paced digital marketing, customer experience has never been more important.

With irrelevant display advertisements being increasingly blocked, and no captivating merchandising to rely on in the online world, attracting consumers via digital platforms has always been a tricky and challenging feat.