Blog

As a highly qualified & experienced digital marketing & advertising agency in Sydney, we’re proud to share our online marketing expertise that will educate and challenge innovation for many consumer brands. Keep up to date with our brand and the fast-paced industry with our informative blogs.

How Augmented Reality is Changing E-Commerce

As technology continually changes and adapts, so too do the opportunities available for marketers. In fact, more and more digital platforms are incorporating augmented reality, providing consumers with a more real experience in the online environment.

Read more

How to Maximise Conversions with Youtube's TrueView for Action Campaigns

Since its humble beginnings in 2005, Youtube has become an addictive phenomenon with over 1.5 billion users uploading over 400 hours of video every minute and consuming billions of hours of video every single day.

Read more

How The Internet of Things is Providing New Digital Marketing Opportunities?

As explained perfectly by global consultancy firm Deloitte, data-driven marketing is the magic work in the industry right now. With brands increasingly looking for new and innovative ways to create engaging experiences for consumers, data collection provides valuable insights to provide the opportunity to do so.

Read more

10 Tips To Increase Conversions With Web Form Design

Attracting customers in today's digital age is no easy feat. With a multitude of factors that contribute to a brand's online success, effective web design is one of the most important. 

Read more

A Guide To PPC Advertising: Google Ads

Since launching in 2000 and attracting only 20 million searches a day, Google Ads (previously called Google AdWords) has grown immensely, now attracting over 3.5 billion daily searches and equating to roughly 40,000 search queries a second. 

Read more

Win Local Consumers With a Local SEO Strategy | RGC Advertising

While the online era has definitely impacted the way consumers interact with brands, it may be surprising to know consumers still visit physical stores and establishments. In fact, while many studies highlight the growth of online shopping, a report by LSA Insider shows that 90% of purchases still occur at physical locations.

Read more

All You Need To Know About Marketing Automation

In the age of instant gratification thanks to hyper-personalised and fast paced digital marketing, customer experience has never been more important. In fact, this growing importance has fuelled an obsession with marketing automation technology to better handle complex tasks in a more efficient way in order to promote enhanced customer experiences.

Read more

Writing Effective Meta Descriptions for Google's Ever Changing Rules

With irrelevant display advertisements being increasingly blocked, and no captivating merchandising to rely on in the online world, attracting consumers via digital platforms has always been a tricky and challenging feat.

Read more

Programmatic Advertising Increases Customer Value for the Insurance Industry

Although labelled as a buzzword, the 'digital transformation' has made an immense impact in many areas of business, including the insurance industry. Disruptive innovations have placed further competition on an already highly competitive market, with insurers looking for new and efficient ways to create value for their consumers.

Read more

How Smart Speakers Are Amplifying Sales In The Retail Sector

It is with no doubt that the digital age and online environment has had a major impact on the retail industry in recent years. While foot traffic into physical stores declines, online shopping and e-commerce sales have grown massively.

Read more

How Virtual Reality is Changing Digital Marketing in the Building & Real Estate Industry

As the Oculus Rift, HTV and other virtual reality (VR) headsets increasingly creep into our homes and the augmented reality (AR) app phenomenon, Pokémon Go, took over our smartphone screens in mid-2016, VR and AR technology has been hot on everyone's lips.

Read more

Get Schooled On How Digital Marketing Is Transforming The Educational Industry

In Australia, the education industry is a $121 billion market and according to IBIS World has expanded at a faster rate relative to population growth in the past five years. 

Read more

Chatbots improve customer experience for the insurance industry

Technology has long played an important role in providing exceptional customer experience for many brands, including the insurance industry.

Read more

Instagram Shopping in Australia is Helping Create A Seamless Retail Experience

With over 9 million monthly active users, Instagram has become one of the most popular photo sharing, social media applications amongst consumers and businesses alike.

Read more

Keep your automotive website on track with a local SEO strategy

Long gone are the days where consumers pass through the doors of multiple dealerships to find their dream car. It is unsurprising that consumer shopping habits have evolved across many industries, including automotive, with a greater emphasis on the digital landscape to research, experience and in some cases even purchase a new vehicle.

Read more

How QSR's can feed their audience's appetite for online food delivery

Satisfying after-hours' cravings or maximising convenience in our busy lifestyles has become increasingly popular in recent time through the significant adoption of online ordering and delivery.

Read more

How the GDPR is Going to Affect Retail Digital Advertising

Online shopping has inevitably prospered in recent years and has completely changed the retail game by providing consumers with a virtually limitless market and unprecedented convenience. 

Read more

What Facebook's Update Means for Your Brand

The beginning of the new year often signifies change for many, and Facebook is no exception. In fact, just last week, co-founder and CEO of the social media giant announced a significant update to the platform that is creating a seismic shift for brands, advertisers and marketers.

Read more

RGC wins at the 2017 Best Mobile Application Awards

For the past 6 years, the Web Marketing Association recognises the best in responsive mobile web and application development with the MobileWebAward (MWA) competition, and is the only industry-based advertising award to do so.

Read more

Why QSR's need to serve up an engaging social feed

Australian consumers are amongst some of the most active individuals on social media accounts today, accessing news, entertainment and interacting with others through various platforms. Social media channels have also significantly changed the way consumers interact with brands leaving companies constantly looking for new ways to utilise the platforms to engage their audiences.

Read more