HUSQVARNA

Website Design & Development

For more than 325 years, Husqvarna Group has been the global leader in the production of outdoor power equipment for forest, park and garden care. Drawing on their rich history of innovation and passion, Husqvarna continually produces high quality, efficient, ergonomic and safe garden products for consumers and professionals. The brand also understands the opportunities within their market and has a strong focus on the business development of their dealer channels.

To assist in the development of the dealer channel, RGC Advertising who is a web design agency in Sydney, was recruited to create and develop responsive Husqvarna Dealer Websites that would assist and support the 675 dealers in Australia and New Zealand. These user-friendly websites needed to satisfy the client criteria of creating an innovative template, while using an open source Content Management System (CMS), in order for the individual dealers to either manage their own content or have it managed on their behalf through the Husqvarna support program.

Through these websites, Husqvarna dealers, if they chose to capitalise on this opportunity, could expect to have a professional online presence, as well as online support to enhance their marketing initiatives. For example, these Husqvarna websites aided the dealers by eliminating the guesswork in sourcing professional, reputable and cost-effective website development and production, along with having ready-to-go content and responsive design to work effectively across mobile, tablet and desktop. Furthermore, ongoing website updates, complete assistance and support packages to enhance dealer businesses, branded websites, free website traffic, higher SEO rankings, and the option for online marketing and advertising services that could further promote Husqvarna and dealer brand were also provided. 

RGC Advertising developed an Agency Management System for Husqvarna, that made it possible for the new dealer websites to continually have up-to-date content and information, fed live and automatically. This also ensures all Husqvarna content across the dealer network will be formatted correctly.

Web design agency, RGC Advertising, continues to remain heavily involved in developing these websites to ensure they’re at the forefront for industry standards by consistently improving the functionality and performance of these sites. For example, the RGC team is currently implementing various website design services by updating the Husqvarna dealer websites with a fresh new look, improved user experience, enhanced placement of offers with products, closer association of products and accessories for up-sell or add-on, improved call-to-actions (CTA’s) and integration with the Husqvarna product management system for expanding site functionality.

 

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