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“RGC took the time to understand our products and our customers, and provided us with a truly tailored solution, not just imposed a ‘one size fits all’ approach." Mark Breznik Emona Instruments is Australia's leading supplier of electronic and electrical test and measuring instruments, and engineering teaching equipment for Australia and New Zealand. The Emona Group has diversified and grown to cover imports, and manufacturing and exports, with offices around Australia and international sales offices in New Zealand and the USA. Their range covers electronic and electrical test and measuring instruments for the Australian market, engineering teaching equipment for Australia and New Zealand, and worldwide exports of the TIMS Telecommunications Training System. Initially the client was apprehensive of dealing with another advertising agency. Emona couldn’t have believed that what RGC Advertising would later prove to do, would satisfy their requirements completely. The brief was to design and create a website which would allow the client to have the ability to import thousands of existing HTML pages full of products from in-house creative software. The website also had to allow for e-commerce functionality. Firstly, it was imperative for RGC Advertising to understand Emona’s business requirements. After carefully planned conceptuals and strategically thought out web processes, RGC Advertising delivered a website that surpassed the clients’ expectations. The website allowed the client to upload sensitive product information via a content managed gateway and also provided information to be easily accessed by their customers, across all categories of their vast product range. The creation of this website enhanced the way in which Emona’s customers could engage with them. RGC Advertising monitors and maintains the website on a regular basis and ensures the Emona Group is at the forefront of this exciting technology. |