| Strategic Marketing |
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“RGC went above and beyond to learn our business”. With the highest standard, Richard has played a big hand in doubling our company’s turnover since his engagement with us. Richard’s enthusiasm is addictive! Michael King Alkira Homes build quality residential homes predominantly in the Hills District of Sydney. With display homes in Kellyville’s “Home World”, and soon in the display village of “Home World South”, Alkira has enjoyed rapid growth. This growth is attributed to offering their customers quality in their workmanship as standard in every home and delivery schedules that outrival their competitors. They construct both single and two storey dwellings and their designs are both contemporary and unique. It is very fair to say: “One can spot an Alkira home amongst other homes of similar designs from other builders”. The Managing Director of Alkira Homes approached RGC Advertising and two other advertising agencies in Sydney to tender for their business in late 2009. RGC Advertising produced a thorough branding and marketing strategy, which ultimately secured this fantastic account. Michael did not have an initial brief but was clear on the attributes his company could offer this highly competitive market. RGC Advertising was able to guide the client in all aspects of branding, marketing and advertising. The range of services offered to Alkira Homes included appealing design and branding for customer promotional kits, outdoor advertising and unique display home signage which enabled them to stand out amongst their competitors in display home villages and building sites. This direction from RGC Advertising combined with the clients’ outstanding building services has highlighted the professionalism to potential customers that Alkira Homes truly has a unique and competitive brand and is definitely worth considering when building a family home. The use of strong branding and extensive exposure has reinforced their brand in the marketplace. Additional services to Alkira Homes include display home brochures, website design and development, and marketing strategies. |