| Retail Brand Creation |
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“Richard connected with our vision in a way that inspired all to work towards the one common goal. At all times both he and his staff thoroughly listened to our requests, which helped us create and continue to move forward, here at nu space." Adam Micallef Nu Space manufactures and designs quality joinery products for both domestic and commercial applications. From kitchens and bathrooms to home office and renovations, Nu Space is experienced in offering their customers the highest in quality and design. Trading under their parent company A & B Joinery since 1999, Nu Space was formed in late 2010 with a mission to deliver unique and desirable applications to the retail environment. By doing this, Nu Space made it possible for customers to deal directly with the manufacturers and designers. RGC Advertising was fortunate enough to meet with A & B Joinery when they were planning a move into the retail market. After meeting with A & B Joinery at their head office factory outlet, they made it very clear that they only had one chance to hit the retail market and not disturb their established commercial operations in the process. RGC Advertising suggested a name change for the
outlet which would depict the essence of the brand
and make it easily recognisable to the public.
RGC devised a series of potential names to From logo design, corporate identity, signage,
brochures & website design & construction, RGC was
able to create a brand which best reflected the vision
of Within the first week of the website and the retail showroom launching, Nu Space had a steady stream of potential customers enquire about the products and Nu Space will be looking at adding many more retail outlets in the future. RGC Advertising & Nu Space will look very forward in seeing this dream of A & B Joinery become a huge success!. |