| Catalogue Design & Advertising |
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“The ability to build a successful and recognisable brand is key to our business. RGC understands our requirements and constantly has our best interests in mind, across all aspects of our advertising needs.” Justin O’Connell Critical Dental is one of Australia’s leading suppliers of dental consumables and surgery equipment. Providing an extremely comprehensive range, Critical Dental is able to provide a dental practice with the complete solution. With a dedicated team of suppliers and manufactures, Critical Dental can offer competitive pricing across all of their vast product and service range and have the ability to distribute their products nation wide. In a tough economic climate, Critical Dental has seen exponential growth in every aspect of their business. In the early days Critical Dental was only playing with the idea of catalogue marketing and advertising. They began by producing a double sided A4 flyer which was going out to their few existing customers. Justin O’Connell contacted RGC Advertising with the hope of building successful marketing campaigns. His brief to RGC Advertising was to create a flyer which would highlight certain products with specials. Due to budgetary constraints it was imperative that multiple products fit into the flyer, in order to save on the high cost of printing. What started as a small A4 flyer has now turned into a glossy 20 page catalogue which is full of specials, promotions, products and services. This catalogue is jam packed with products which offer pricing incentives on bulk orders. The distribution goes out to every practice manager nation wide. Offering the latest technologies and competitive pricing, surgeries across Australia rely heavily on this catalogue in order to stay abreast with new products, which follow government legislations and policies. Catalogue advertising has been extremely successful and has seen a steady increase of new customers. Critical Dental has also required additional creative and marketing services from the design of exhibition display stands for the Dental Expos’s. RGC Advertising has also provided services in corporate branding, photography, illustration, e-newsletters, packaging and marketing advice. |