| Brand Positioning & Web Design |
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"Working with RGC has been seamless and they have taken our branding to an entire new level of professionalism. Our marketing material is now 100% in alignment with our branding requirements. We look like a brand new company." Gary Valkenburg World Manager™ is the worlds’ fastest growing corporate communications highway offering suites of online training, communications, human resources and unprecedented reporting capabilities to run companies on a global scale. Since 2004, 25 brands using World Manager™ have shown up on the Business Review Weekly (BRW) ‘Fast-Growing’ lists over 55 times. Thirty percent of the Top 10 2008 BRW Fast Franchises were World Manager™ clients. World Manager™ and its brands using the platform since 2004 have won an unprecedented 20 industry awards. RGC Advertising was first commissioned to develop a new interactive website for World Manager™. However after a series of designs were presented to World Manager™, it was decided that RGC Advertising be the Advertising Agency to recreate a whole new set of branded collaterals, which would later see the World Manager™ brand be better represented in the marketplace. After a series of talks with World Manager it was also suggested that their business name “Superior Service” be dropped and the World Manager™ platform be the brand name to promote their business model. RGC Advertising redeveloped their logo to take on a more contemporary and corporate image. A series of specific images were also designed to represent their brand in the marketplace. Once the branding was completed, a series of brochures and pricing models were designed to better explain the World Manager™ platform to consumers. The website was created and it encompassed a content management system which integrated web to lead generation. World Manager™ and RGC Advertising have established ways to better promote the brand and be seen as a leader in this competitive industry. |