Real Time Auction, Real Time Audience

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Traditional methods of media buying often lack flexibility through fixed costs and limited segmentation.

RGC advertising offers our clients a more efficient approach through Real Time Bidding. This allows for specific targeting, adaptable pricing on advertising inventory, and immediate placements based upon real impressions.

RTB goes beyond the assumptions created from demographic and psychographic factors, and allows for campaigns to strategically target individuals based on more in-depth insights. This ensures that brand messages are highly engaging and relevant for consumers, and results in increased click through rates for our campaigns. The automated approach also has the potential to expand campaign reach, based on impressions received.

Through programmatic open auctions, RGC can also guarantee value for our clients. Specific targeting criteria increases the chance of converting captivated consumers and ensures there is no overspending on irrelevant inventory, ultimately maximising our client’s investment.