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The increase of smart phones and tablets has changed the way that today’s consumers interact with technology, allowing brands to constantly be connected with their customers. This introduction has also changed the way people consume media with cross-device use becoming more common. Through extensive data research, we understand that audiences quite often begin their consumer journey on one device, and complete it on another.

Programmatic advertising allows for the insight and control into our audiences. At RGC Advertising our creative team take these insights to develop a range of advertising solutions to effectively communicate and engage with consumers across any device.

Our in-house creative team made up of designers and animators possess a high level of expertise and have the ability to conceptualise and create multiple sets of programmatic display advertising banners. The creative team uses HTML5 format which guarantees optimal viewing and accessibility across all consumer platforms and devices within the marketplace. This has provided outstanding outcomes for our clients and their campaigns, resulting in maximum exposure, and increased consumer engagement.

Our talented and highly experienced creative team are also equipped with years of knowledge and can create both static and animated advertisements for a variety of ad specifications, further ensuring that our client’s campaigns reach their full potential and gain maximum exposure by guaranteeing that todays cross-device consumer is at the forefront.

We also create and implement retargeting advertising into our creative campaigns, which involves tracking a consumer’s digital footprint of the brands we represent, ensuring that their products and services are always on the customer’s mind. This further advances brand recognition, increases consumer engagement rates and ultimately provides our clients with a high level of conversions for every campaign.

Programmatic advertising also enables our team to test our creative developments and provides insights on the best performing advertisements ensuring a successful campaign. Our committed team regularly track, measure and optimise the performance of the creative as well as identify further opportunities to engage with audiences on multiple devices. These tactics exceed campaign objectives and achieve optimum results for the clients we represent.

RGC is proud to consistently deliver exceptional results through our creative development to global brands such as Husqvarna, Breville, Mitsubishi Electric and more, in which our work has resulted in higher consumer engagement, conversions and client satisfaction.