Our programmatic promise

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Effective audience targeting and campaign success is the result of a thorough understanding of the audience. Data and analytics provide valuable insights into the audience creating the ability to make tactical, effective and informed decisions. It allows for the ability to understand the customer experience across all touch points, to further develop innovative ways to target them.

We are a team of experienced data experts who are passionate to derive value from the insights that are gathered. We are able to access real-time data from one of our multiple ad tech partners, therefore allowing our team to confidently recommend and implement superior creative, highly efficient and sophisticated strategic campaigns for our clients, across multiple digital platforms.

The software utilised equips our team with fast and precise research on audiences and their behaviours, in order to improve cross-device programmatic advertising placements. An analysis is undertaken to determine the best way to target these audiences with the right message, resulting in 350 times higher conversion rates.

Our data driven team have the ability to test, monitor and optimise campaigns consistently, to ensure the best customer experience across multiple devices. This results in our clients receiving noticeably increased conversions across multiple channels. We are also able to determine the best performing platforms, allowing for precise targeting and assisting with the development of original ideas and marketing innovation.

Our team has access to advanced and detailed software that allows us to gather real-time and accurate insights to better understand the customer journey, and reinforce to our clients how the strategy works to benefit their business throughout the entirety of their campaign.

Our clients can enjoy knowing we deliver detailed and comprehensive weekly reporting to illustrate the performance of campaigns. We remain transparent and fully advise our brands on key performance indicators, consumer insights and daily pricing ensuring that our clients have a firm understanding of the activities in which every marketing dollar is utilised, and ultimately how these activities benefit their business.

Furthermore, our clients have full access to valuable insights on their engaged audience, as well as detailed metrics to demonstrate campaign performance. These reports feature insights and relevant consumer data, that can be transformed into business intelligence to better inform other aspects of their business, as well outlining opportunities for ongoing improvement. These clear yet meticulous up to the minute reports are provided to our clients on a weekly basis, promoting a strong relationship between our agency and the brands that we work with.