Programmed for precision

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Why RGC for Programmatic Advertising?

RGC Advertising is an experienced programmatic advertising agency with an extensive understanding of the importance that data plays within successful campaigns from conception to execution. Our analytic, insights and data driven team continually exceed expectations on our client’s digital campaigns, through the implementation of programmatic advertising to effectively and efficiently target their audiences in real-time, ultimately maximising results and improving ROI.

About our process

At RGC, we recognise that success begins with the understanding of the customer persona. Our in-house creative team use this data to develop highly personalised, relevant and engaging programmatic digital display ads. The data also allows strategic decisions to be made on the most effective and relevant digital channels. This highly targeted approach is regularly monitored, measured, analysed and optimised throughout the duration of the campaign, warranting the best results every time.

 

Solutions

The benefits of working with a programmatic media buying agency are becoming more apparent, with the prediction that by 2019, it will account for 50% of all advertising. It uses current data to display advertisements to the right audience at the right time. The instantaneous insights gathered through programmatic, allows for accuracy and efficiency by determining the most relevant digital touch points such as video, display, social, gaming, email and mobile, just to name a few.

RGC is committed to ensuring advertising is place in desired environments, and as a result programmatic brand safety ensures that messages remain on sites that have been verified protecting the client’s reputation and image. AT RGC our programmatic media buying and strategic planning, is produced in-house and we have access to over 50 of the world’s largest advertising exchanges. Unlike other programmatic advertising companies, our agency is not limited to one DSP partner, enabling us to choose the right platform for the brief, ultimately ensuring that we can fulfil and deliver value for our clients and their campaigns. Our programmatic ad agency and team of ad specialists are very attentive to ensure that all advertising placements are carefully managed, and the software we utilise offers real time flexibility. This makes it simple to track and manage KPIs more closely, and more importantly allows our team to remain receptive to optimise cross-channel campaigns, ultimately providing our clients with optimum results.

Audiences

Unlike traditional methods of advertising, programmatic fosters a one on one, precise and personalised connection with consumers, and has a proven increase in consumer engagement rates. Quality and current data sets can provide actionable insights and real time metrics about both the intended audience and engaged audiences, resulting in a stronger and more meaningful brand engagement. The use of programmatic advertising also allows our clients campaigns to go beyond the parameters of demographic and psychographic targets, and utilises behavioural intelligence to create the most effective messages that resonate with their audience. It is also highly scalable, creating the opportunity to reach a larger audience across the internet, unlocking business potential and creating more business leads. Our full service, programmatic media agency allows us to create, design and execute content for any digital platform and our team has access to advertising inventory from the worlds largest content publishers. This ensures that we match the right audiences with the right content every time. Whether our client aims to target millennials, families or professionals we can ensure that the appropriate audience receives the right message, resulting in the effective allocation of our client budgets and campaign objectives.

 

mitsubishi a french couple

mitsubishi a french couple

mitsubishi a french couple