Did you know that video marketing achieves unparalleled user engagement?

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In recent times video advertising has become increasingly more popular as an advertising channel and the ever expanding reach of video advertising enables marketers with multiple touch points for user engagement.

There are various forms of Video Advertising channels for brands to incorporate into their online campaigns. Display Video advertising can be placed within websites that allow for banner ads. In-stream Video Advertising displays content and is implemented before, during and/or after videos, which are displayed through YouTube and other video streaming platforms. These video advertisements are typically referred to as pre-roll videos and can play between 15-30 second time slots.

With consumers now having the ability to watch TV type shows within an online environment, it is no surprise that they are turning away from traditional forms of media to now view video content online. And this is where video advertising is really powerful as a marketing platform for brands. Its ability to display branded video content to consumers whilst raising brand awareness, sees some of the highest click through rates, when compared to any other digital formats.

Video advertising provide consumers a more enriching platform to consume content. Consumers expect advertising to be brief, to the point and easy to consume. If an advertisement doesn’t grab their attention in only a few seconds, then the advertisement will not be successful. Video Advertising allows brands to quickly inform and visually entertain across a variety of digital platforms, which include websites, social, mobile devices and connected TV’s, and we refer to this as Cross Channel Video Advertising. This creates a more powerful platform for conversions, and we are seeing increasing numbers of consumers interacting with this form of video display advertising every day.

RGC Advertising is a video advertising agency who’s approach incorporates placing video advertisements within website and social media platforms and across both desktop, tablet and mobile devices. We advise brands to invest in video advertising campaigns, as we are constantly achieving tremendous results for our clients, across a wide variety of industry sectors, and the numbers are increasing daily.