Do you know what they were searching for?

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Search Advertising is advertising on websites that deliver advertisements within search engines. These ad's are usually in text format and are targeted at consumers who use key words to search for products or services.

13 million Australians use the Internet everyday and 98% of where they search is from Google. We set up accounts and allocate budgets across these major search engines so your website is given maximum exposure.

RGC creates text advertisements which are relevant for consumers specific search queries hence making it very effective for brands to be found online. This form of online or search advertising is highly targeted and has higher Click Through Rates for brands, as in most cases consumers have already decided they wish to learn more information on specific products and services.

Retargeting strengthens brand recall after users leave websites without completing a lead. For most websites, only 2% of web traffic converts on the first visit, recapturing the remained 98% of users who don’t convert right away. This is an efficient method to stay engaged with potential buyers who are more likely to convert than complete cold leads.

Our approach to online advertising incorporates search advertising in campaign initiatives and we have seen tremendous results for brands that incorporate search advertising in their advertising budgets.