Search Engine Advertising
DRIVE TARGETED TRAFFIC AND INCREASE SALESYour Trusted Partner For Effective Search Advertising
At RGC, we’ve been helping Australian businesses achieve their marketing goals through effective search advertising campaigns for over 25 years. Our experienced team of certified advertising experts stays up-to-date with industry trends and best practices to create personalised solutions that meet our client’s unique needs and goals.
Whether you’re looking to launch a new campaign or optimise an existing one, we have the expertise and tools to help you drive targeted traffic, increase visibility, and boost sales.
Discover The Power of Search Advertising For Your Business
Search advertising is a type of online advertising that allows businesses to place ads on search engine results pages (such as Google or Bing). When a user types in a relevant search query, your ad will appear, ensuring that your business is visible to users who are looking for what your business offers.
Search advertising is a type of online advertising that allows businesses to place ads on search engine results pages (such as Google or Bing). When a user types in a relevant search query, your ad will appear, ensuring that your business is visible to users who are looking for what your business offers.
Your ad will appear in the search results, making it more likely for users to see your business and click on your website.
Our team of experts use advanced research and targeting methods, ensuring that your ad is seen by users interested in your products or services.
With a cost-per-click model, your budget will only be spent when someone clicks on your ad, making it a cost-effective way to reach potential customers.
Trackable ad performance with real-time conversion measuring.
25 Years of Delivering Results For Clients
Partnering with RGC means working with a team of experienced professionals with over 25 years of advertising experience delivering results. Our in-house certified advertising staff are experts in their respective fields and stay updated with the latest trends, platforms and emerging technologies.
Our Search Advertising Process
At RGC Digital Marketing, we follow a proven process to help our clients get the most out of their search advertising campaigns. Here are the key steps involved:
Identifying Your Objectives & Requirements
To deliver the desired results, it’s crucial that we first identify your business goals, target audience, budget, and KPIs. To start off the process right, we’ll have a one-on-one phone call or meeting to learn more about your business and goals.
Tailored Search Advertising Strategy
Armed with the knowledge of your business and business objectives, our experienced marketing and advertising specialists will work closely with you to develop a strategy for success based on your business goals, target audience, and competitive landscape. Based on this information, we create a customised search advertising and keyword strategy tailored to your needs.
Tracking & Landing Pages
To optimise your campaign and provide accurate reporting and analysis, we will collaborate with you to equip your landing page with tracking technologies. This will enable us to measure the performance of your campaigns and make data-driven decisions to improve their effectiveness.
Advertisement creation
With a clear strategy, we create compelling and effective ad copy that speaks directly to the client’s target audience. Our ads are designed to grab attention, communicate key benefits, and drive clicks and conversions.
Campaign launch
Once our ads are ready, we carefully review your campaign objectives, target audience, ad content and assets, tracking and landing pages, and budget and launch the search advertising campaign on the chosen platforms.
Campaign Optimisation & Monitoring
Our certified search advertising experts use advanced tools and techniques to analyse your campaign data and identify areas for improvement. We track key performance metrics such as click-through rates, conversion rates, and cost per click and make changes to improve campaign results.
Campaign Reporting
With our real-time online detailed reporting, you can stay informed and confident in your search advertising investment. Our team of experts will work with you to analyse your campaign data, identify areas for improvement, and make strategic recommendations to help you achieve your business objectives.
Campaign Refinement
To ensure that your search advertising campaign continues to deliver the desired results, it’s important to engage in continuous improvement. This involves ongoing monitoring and analysis of campaign data, testing new strategies and tactics, and staying up to date with changes to the search advertising landscape to ensure your campaign remains relevant and effective over time.
Continuous Improvement
To ensure that your search advertising campaign continues to deliver the desired results, it’s important to engage in continuous improvement. This involves ongoing monitoring and analysis of campaign data, testing new strategies and tactics, and staying up to date with changes to the search advertising landscape to ensure your campaign remains relevant and effective over time
Advertise With The Leading Search Advertising Platforms
When it comes to search advertising, there are a handful of platforms that dominate the market. At RGC, we leverage the power of these leading platforms to help our clients reach their target audience and achieve their business goals.
The Largest Platforms:
Google Ads (Google Search)
Google Ads is the largest search advertising platform in the world, with more than 8.5 billion searches conducted daily on Google.
Microsoft Ads (Bing Search)
The Microsoft Advertising platform offers access to advertising on the Bing search engine. While lower in market share, Bing is optimal for reaching older audiences and often delivers lower cost-per-click results for select industries.
Frequently Asked Questions
Below are answers to some common questions our new clients ask us.
- What are the different types of search engine marketing services?
- How can search engine marketing services help my business?
- What is the role of content in search engine marketing?
- How does pay-per-click advertising work?
- How important is local search optimisation?
- How can social media advertising help my business?
What are the different types of search engine marketing services?
Search engine marketing services can include search engine optimisation (SEO), pay-per-click (PPC) advertising, local search optimisation, mobile optimisation, and social media advertising. Each of these services can help improve your online visibility and drive traffic to your website.
RGC can help with all of these services by providing expert guidance and support. Our team of experienced digital marketers can help you develop a comprehensive strategy that includes a mix of different search engine marketing services, tailored to your specific needs and goals.
How can search engine marketing services help my business?
Search engine marketing services can help your business in a number of ways. They can increase your visibility and help you reach a wider audience, drive more traffic to your website, improve your search engine rankings, and generate more leads and sales.
At RGC, we understand the importance of search engine marketing for businesses of all sizes. That’s why we offer a range of services designed to help you achieve your goals and maximise your ROI.
What is the role of content in search engine marketing?
Content is a critical component of search engine marketing. High-quality, relevant content can help improve your search engine rankings, drive traffic to your website, and engage your audience.
RGC can help with all aspects of content creation and optimisation, including keyword research, content planning, writing and editing, and content promotion. Our team of content experts can help you develop a content strategy that aligns with your goals and resonates with your target audience.
How does pay-per-click advertising work?
Pay-per-click (PPC) advertising is a form of online advertising where advertisers pay each time a user clicks on one of their ads. PPC ads are typically displayed at the top of search engine results pages and are designed to attract users who are searching for specific keywords or phrases.
RGC can help you develop and execute a successful PPC advertising strategy, including keyword research, ad creation, and campaign management. Our team of PPC experts can help you maximise your ad spend and achieve your advertising goals.
How important is local search optimisation?
Local search optimisation is critical for businesses that rely on local customers. By optimising your website and other online assets for local search, you can increase your visibility in local search results, attract more local customers, and improve your search engine rankings.
At RGC, we offer a range of local search optimisation services, including local SEO, Google My Business optimisation, and local directory listing management. Our team can help you develop a comprehensive strategy for optimising your online presence for local search.
How can social media advertising help my business?
Social media advertising can help businesses of all sizes reach a wider audience, build brand awareness, and generate more leads and sales. By leveraging the targeting capabilities of social media platforms, businesses can deliver highly relevant ads to their ideal customers and achieve a higher ROI.
RGC can help you develop and execute a successful social media advertising strategy, including ad targeting, ad creation, and campaign management. Our team of social media experts can help you maximise your ad spend and achieve your advertising goals.
So, what's next?
Free Consultation
We offer a free consultation to all our potential clients. During this initial conversation, we'll discuss your goals, needs, and expectations in detail, and answer any questions you may have about our services.
Custom Tailored Strategy
Once we've had a chance to understand your needs and goals, we'll develop a custom-tailored strategy that's designed to help you achieve your desired outcomes. This strategy will be unique to your business, and may involve a range of different approaches depending on your specific needs.
Onboarding Process
After you've approved our strategy, we'll begin the onboarding process. This involves setting up any necessary accounts or tools, establishing communication channels, and creating a project timeline. We'll keep you updated throughout this process, and make sure everything is in place before we move forward with our work.
