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Display advertising is advertising on websites that allow promotional banners in either static or animated formats. They have the ability to be viewed on mobile, tablet and desktop platforms and now video media formats through YouTube or Facebook is also becoming very favourable amongst brands.

It is now possible for advertisers to utilise client budgets more efficiently, with less budget wasted on poorly-targeted impressions or impressions delivered to fulfil a bulk inventory purchase and this why we call it programmatic buying.

With the ability to evaluate and place rules on each impression opportunity, pay-for-performance takes on a new, positive meaning for our clients campaigns. As buyers of advertising online, we now have unprecedented control over price and performance in the world of display advertising.

Actionable insights allows us to understand what works for our clients campaigns at the impression level, so our clients have the possibility to identify trends and discover new insights about their consumers, context, and creative like never before.

Real-time Retargeting and impression-level bidding can make cookie retargeting more powerful and scalable, with the ability to more accurately identify and target desired customer behaviour. Testing images and creating links between customer and creative becomes much more effective with creative optimisation. We can also improve performance with learnings that are consistent and sustainable, across all types of target markets and audiences.

RGC Advertising achieves ongoing results for our consumer brands and our ability to purchase and place display advertising ensures our clients remain at the forefront with their online advertising campaigns.