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Whether we want to believe it or not, social media is not only here to stay, it is the platform for where the majority of people gain their information. Social media allows consumers to share or create content, which can be distributed freely online.

Brands are now starting to realise the real value in social media marketing and are quickly trying to learn how to use social media effectively. Brands now understand that if a consumer likes a brands' product or service, then the consumer is more likely to share that information with other consumers. It is this sharing which brands see true value in, because statistics show that consumers will purchase goods on the advice given from their friends, and this is why we as marketers, strive to tell brands stories through social media.

The beauty of social media marketing is that there is pretty much a platform, for any type of campaign we wish to utilise. Whether it’s Facebook, YouTube, Twitter, Instagram or Pinterest to name a few, each of these social media platforms, provide trusted connections with consumers.

Australians are some of the highest users of social media in the world, and this is why brands in Australia should incorporate social media in their marketing mix.

RGC Advertising is a social media marketing agency that invests a lot of time and resources to ensure we are up to date with the most popular social platforms, to ensure we continue to connect consumers to brands. Our developers are experts at producing social media marketing campaigns for brands so they can not only learn more about their target market, but to also raise brand awareness of their products and services. This is an exciting time for marketers and social media has truly changed the landscape in which brands and consumers connect with one another online.