Once upon a time lived a brand with a story to tell

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Why RGC for content creation?

Every brand has a story to tell and it is our job as marketers to ensure our clients’ stories are expressed to their consumers effectively. Brands who are good storytellers have increased opportunities for retaining the attention of their consumers for longer, and this results in raising awareness of brands products and services.

With any story you need a starting point or an emotive headline, to get the attention of the consumer. The headline then leads into the story and that is where professionally written content reinforces the true benefits of the brand.

Whether we are required to tell a story in a few seconds through an animated banner advertisement or whether we need to tell a story through a brands website or social media marketing campaign, the team at RGC Advertising are a cooperative of designers, content marketers and developers who are all storytellers in their own right.

The way in which consumers gravitate to a brand is dictated by how well that brand tells their story and how well the content of that story resonates with the consumer. Today, consumers are savvy and the brands that succeed with their content marketing are ultimately the best story tellers.

About Our Process

At RGC, we understand that powerful storytelling is imperative to engage and captivate a consumer. Our talented team of creative individuals are passionate about bringing brand stories to the forefront whether it be through user friendly websites, informative and entertaining blog posts, engaging eDM’s or intriguing social content.

"We produce engaging brand stories through relevant content to inform and engage consumers."

Our team creates compelling and authentic brand stories that originate from a thorough understanding of our client and their consumer. This understanding therefore produces a genuine brand experience that results in brand engagement, awareness, loyalty and recall.

 

Applying SEO best practices

There is a common misconception that SEO and content marketing are two independent digital marketing strategies. In fact, the two strategies should be integrated and used simultaneously to warrant the best results. Google actually favours brands that consistently produce fresh content, therefore improving their organic search rankings. At RGC, we recognise this trend and are dedicated to ensuring that relevant and engaging content is regularly created and shared on a multitude of appropriate channels.

Fresh content drives better search results

Fresh content drives better search results Today’s consumers are extremely savvy and have access to an abundance of information which is generally relied upon prior to making a purchasing decision. At RGC, we identify that blog post creation is a great way to help facilitate this process, by providing consumers with engaging information about brands and their products. Such blog posts also improve SEO rankings for organic search, creating more awareness and brand engagement.


Convert browsers into buyers with powerful brand stories

At RGC we understand the importance of having the right content on your website. Our team of ingenious content creators are highly experienced and have the ability to develop professional website content that will engage readers and convert browsers into buyers. Our content writers ensure that the written component conveys a genuine and authentic brand voice and uses relevant keywords for search engine optimisation. Our creative team can also develop highly engaging visual elements to ensure cohesion and powerful brand storytelling.

Electronic direct mail for engaging direct messages

Electronic direct mail is still a highly effective and targeted marketing strategy that drives results for many brands and businesses. It allows brands to be more personal with their consumers and fosters a greater relationship between the brand and consumer. Highly imaginative and skilled content creators we employ at RGC possess the ability and knowledge to create personalised eDM’s designed to keep your brand in your customer’s mind.

Take your story to where the people are

Due to the proliferation and rapid adoption of social media platforms, social media plays a pivotal role in digital marketing strategies today. Our team at RGC understands that this space has transformed consumer expectations, and allows brands to be more transparent, offer knowledge and provide entertainment to their customers. Our talented and creative in-house team can effectively create and schedule highly relevant content for a variety of social platforms to ensure brand synergy across the multiple channels that consumers interact with to create higher levels of consumer engagement.