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Incentive consumer marketing is a tremendous marketing tool, to attract consumers to your brand. These types of campaigns deliver much more to brands than just brand awareness. They are designed to collect consumer information and brands know that once they capture consumer details, they go on to play an integral role in maintaining an open line of communication to keep brands being able to deliver information about their products and services. Brands also use consumer incentive campaigns to showcase their products as prizes, as consumers then go on to tell others about the benefits of those prizes, by sharing their experiences on social media.

An incentive consumer campaign is one, which encourages consumers to participate in a promotion by providing their contact details in to go in the draw to win a prize. Consumer incentive campaigns today work tremendously well in an online environment, because now all the consumer details are captured electronically and are able to be utilised across website and social platforms like Facebook or Instagram for example.

RGC Advertising produces consumer incentive campaigns for Australia’s leading consumer brands and the insights we are able to provide brands on their target market is invaluable. The two most common types of consumer incentive campaigns are either ‘games of skill’ or ‘games of chance’ and we produce campaigns, which best serve our client’s requirements.

We produce the total solution for our clients and we manage the campaign from start to completion. We are up to date with the official governing regulations and we deliver results, which constantly exceed our clients’ expectations.