So why has it been so long since I have made a post? Is it because I don’t care or have nothing important to say? A lot has happened over the last month or so and all of which is good too!
In The Loop
We have been extremely fortunate to Win the Outstanding website for the 2013 Web Awards in the Consumer Goods Category. This international competition was hosted by the Web Marketing Association in the United States. Our entry of the Kambrook "A Perfect Pantry Website" received almost perfect scores across all seven categories which included design, innovation, content, technology, interactivity, copy writing and ease of use.
Kambrook gave us a target of 10,000 Facebook fans by Christmas. We achieved our target in August. With four months left and a brand new campaign which launched yesterday, should we be aiming for 20,000 fans by Christmas? I think that's possible.
Facebook marketing is now becoming increasingly more popular for brands to reach their customers. We also know that consumers respond differently to the information they receive. So what does it take to become a Facebook Master Marketer?
Today is the first day of the new financial year and it is a very significant day for businesses. It is a time to reflect on our achievements and also a time to seek new opportunities. So what will you be seeking in 2014 and how can you make your goals a reality?
CONGRATULATIONS!!! to David Bachmayer from The Bachmayer Orthodontic Clinic for Winning a $1500 Advertising and Marketing Strategy from RGC Advertising!
Convic creates the world's most iconic skateparks and they chose RGC Advertising to produce their new website, to showcase their skateparks globally. Located in Victoria Australia, Convic travel the world to build amazing skateparks that truly enhance the landscape and environment of local communities.
You hear the words "earn money online" getting thrown around a lot lately and it's said that it is really easy to make money whilst you sleep. But just what goes in to an online business and how can it work for you and your brand?
Check out our latest creation for Kambrook. This blog website is called "A Perfect Pantry" and it keeps their loyal fans up to date with a host of inspiring recipes which complement their vast range of cooking appliances. RGC was commissioned to raise the bar and we did just that!
Facebook advertising is becoming increasingly more popular. Businesses both big and small are seeing the tremendous value in this medium. Advertisers now have the ability to target specific market segments in specific geographical locations. Is Facebook Advertising becoming more popular than Google Adwords and does your business have a strategy to make good use of this fantastic medium?
This Australia Day Facebook Like Campaign we created for Huhtamaki Australia received tremendous results. We increased traffic to the Lily website by 30% and also increased their fan base on Facebook by an additional 380%
Have you ever had a customer tell you they didn't know you offered that product or service even though they have been dealing with you for years? Staying in front of your customers regularly will ensure this doesn't happen to you.
You have to be in it to win it. Having the ability to attract new leads to your business is one thing, but have you considered how to convert these leads into paying customers?
There are numerous ways to generate sales without tricky too good to be true offers or discounts. Do you actually know why your existing customers spend with you and not your competitors? Taking the hard line approach with your customers is not the answer, just serve them well and give them what they want!
Having a web strategy prior to designing and developing a website is an absolute must. You wouldn't build a house without plans, you wouldn't do anything that costs a considerable amount of money without knowing your core objectives. So what are the ingredients for a successful website?
Within 12 months the RGC Advertising website went from being on page 14 to the 1st page on Google search engines. We have thousands of competitors in our industry who are trying to get their websites on the same page and we did it without spending a cent on advertising or paid online campaigns.
That's right... I do encourage businesses to look at competing businesses and copy them. Successful businesses have already done the hard work and they are profiting from it. Investigate what it is that makes them successful and incorporate it into your business model.