RGC Advertising has been very busy in 2014, producing a wide range of online advertising, social media marketing campaigns and of course award winning responsive websites for our consumer goods clients.
In The Loop
You only have to blink an eyelid and technology is changing. Brands are fighting to keep up with social trends, however how do you know what your return on investment is from your social media marketing and advertising?
Every brand big or small require advertising and marketing strategies to promote their products and services in order to raise awareness and opportunities for sales. However, how well has your brand incorporated modern marketing leverage opportunities, to compete in this brave new world?
These days it’s not enough to expect your products and services to be delivered to your target market in the same traditional methods as in the past. Regardless of whether your brand sells to B2B or B2C, audiences want to see brands that innovate with their marketing. So how much emphasis do you put on marketing innovation? And have you considered the value it can add to your brand?
What a great way to kick off 2014, with the launch of the new Breville Food Thinkers Website. This new responsive website links food science to amazing Breville products and showcases videos, recipes and tips from brand ambassador Heston Blumenthal.
So why has it been so long since I have made a post? Is it because I don’t care or have nothing important to say? A lot has happened over the last month or so and all of which is good too!
We have been extremely fortunate to Win the Outstanding website for the 2013 Web Awards in the Consumer Goods Category. This international competition was hosted by the Web Marketing Association in the United States. Our entry of the Kambrook "A Perfect Pantry Website" received almost perfect scores across all seven categories which included design, innovation, content, technology, interactivity, copy writing and ease of use.
Kambrook gave us a target of 10,000 Facebook fans by Christmas. We achieved our target in August. With four months left and a brand new campaign which launched yesterday, should we be aiming for 20,000 fans by Christmas? I think that's possible.
Facebook marketing is now becoming increasingly more popular for brands to reach their customers. We also know that consumers respond differently to the information they receive. So what does it take to become a Facebook Master Marketer?
Today is the first day of the new financial year and it is a very significant day for businesses. It is a time to reflect on our achievements and also a time to seek new opportunities. So what will you be seeking in 2014 and how can you make your goals a reality?
CONGRATULATIONS!!! to David Bachmayer from The Bachmayer Orthodontic Clinic for Winning a $1500 Advertising and Marketing Strategy from RGC Advertising!
Convic creates the world's most iconic skateparks and they chose RGC Advertising to produce their new website, to showcase their skateparks globally. Located in Victoria Australia, Convic travel the world to build amazing skateparks that truly enhance the landscape and environment of local communities.
You hear the words "earn money online" getting thrown around a lot lately and it's said that it is really easy to make money whilst you sleep. But just what goes in to an online business and how can it work for you and your brand?
Check out our latest creation for Kambrook. This blog website is called "A Perfect Pantry" and it keeps their loyal fans up to date with a host of inspiring recipes which complement their vast range of cooking appliances. RGC was commissioned to raise the bar and we did just that!
Facebook advertising is becoming increasingly more popular. Businesses both big and small are seeing the tremendous value in this medium. Advertisers now have the ability to target specific market segments in specific geographical locations. Is Facebook Advertising becoming more popular than Google Adwords and does your business have a strategy to make good use of this fantastic medium?
This Australia Day Facebook Like Campaign we created for Huhtamaki Australia received tremendous results. We increased traffic to the Lily website by 30% and also increased their fan base on Facebook by an additional 380%
Have you ever had a customer tell you they didn't know you offered that product or service even though they have been dealing with you for years? Staying in front of your customers regularly will ensure this doesn't happen to you.
You have to be in it to win it. Having the ability to attract new leads to your business is one thing, but have you considered how to convert these leads into paying customers?