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It doesn’t matter how much money a brand spends on advertising and marketing, it’s their ability to convert those leads into sales for their brands.

Brands are constantly investing money to drive traffic to landing pages to encourage consumers to provide their personal information, which can be used by brands for ongoing marketing initiatives. But what happens when a consumer arrives on a landing page and they don’t feel the need to provide their personal details like name, email, address etc? What does this mean for the brand, when they can’t convert that consumer into a potential lead or sale? The answer is simple; that brand has wasted a hell of a lot of time and money.

At RGC Advertising we have been designing and developing landing pages for our clients since online marketing began in Australia, and we understand what’s required to execute a successful landing page for a brand. Ongoing testing, testing and more testing has enabled us to understand why some landing pages perform better than others. It can be something as small as changing the headline or placing an image in a different place on the landing page, which can dramatically affect the results of the landing page. Our team of online marketers, work tirelessly, to provide our clients with landing pages that connect consumers to brands.

We can create landing pages within websites to rank higher on search engines or we can create landing pages specifically for online marketing campaigns. Either way we provide a strategic approach for brands to generate leads and ultimately increase sales opportunities.