Open your eyes: How image recognition is changing social media marketing for brands?

It's no doubt that the online world today is a highly visual habitat. In fact, the search Google demonstrated this only a few years ago when they tested over 40 different shades of blue within their logo and measured how consumers reacted. As it turns out, the purplish blue shade that we see today has reportedly earned the company an extra $200 million.

Posted by Richard Gerrettson-Cornell
What's the big fuss about big data?

Did you know that in 2011, approximately 1.8 Zettabytes of data was created? To put this into perspective, such an amount of data would completely fill 57.5 billion standard 32GB Apple iPads, or equate to 200 billion HD movies taking 47 million years to watch.

Understanding your customer to improve the customer experience

Smartphones are number one in consumer's hearts (and hands). In fact, studies show that the average person spends roughly 86 hours a month mindlessly scrolling through numerous screens on their device. That provides hundreds of opportunities for marketers to capture their audiences attention and provide them with a positive brand experience. 

Posted by Richard Gerrettson-Cornell
Amazon's Impact on the Retail Industry

Globally, 40% of all online spend is directed towards digital retail giant Amazon. With its imminent arrival onto Australian shores in 2018 predicted to wash $12 billion out of the local retail market, it is clear to understand why retailers are apprehensive towards it’s entrance. However, it isn’t all bad news, with Amazon encouraging e-commerce innovation and modern retail marketing approaches for brands competing in the local market.

Posted by Richard Gerrettson-Cornell
Driving Engagement with User Generated Content

It is inevitable that social media has been a game changer for marketing professionals. With over 3.5 billion people online and 2.5 billion social media accounts, brands have been faced with exciting opportunities and unique challenges. 

Posted by Richard Gerrettson-Cornell
Pushing the envelope with email marketing

Since it's humble beginnings 40 years ago, it is predicted that in just 2 year's time, over 246 billion emails will be sent and received every single day! 

Posted by Richard Gerrettson-Cornell
All you need to know about SEO

Today’s consumers have an infinite thirst for knowledge and information. In fact, the search engine giant Google, processes over 100 billion search terms every month, globally! Because of this, ranking on the first page of Google is a priority for many businesses as it receives 89% of all search traffic. 

Posted by Richard Gerrettson-Cornell
Brand Safety in a Programmatic Environment

A recent survey has discovered that Australian media buyers are amongst the most eager to invest in programmatic advertising. This may come as a surprise to some due to the recent industry controversy and heated debates around brand safety, which ultimately resulted in an estimated $995 million loss for Google.

Posted by Richard Gerrettson-Cornell
Stop twiddling your thumbs and embrace the chat bot era

Did you know that by the end of the year, 28.2 trillion messages will have been sent and received through SMS and mobile messaging applications? 

Posted by Richard Gerrettson-Cornell
Clicks-and-mortar: How digital is changing retail

Did you know that 56% of retail jobs are expected to have a digital component by 2019? While merchants are currently operating in challenging environments, digital has fundamentally changed the industry and opened up new and exciting opportunities. 

Posted by Richard Gerrettson-Cornell
That's a little bit personal, isn't it?

You have probably heard all the hype lately around the use of personalisation as a marketing strategy, with critics questioning the effectiveness of the approach. Some studies state that 67% of consumers find personalised marketing communications intrusive if they’re from brands that they have never made a purchase from. 

Posted by Richard Gerrettson-Cornell
What's Trending In Digital Marketing

The digital media industry is dynamic, fast paced and constantly evolving. Advances in technology has significantly impacted the way brands communicate with their customers due to their fluctuating expectations, therefore creating a substantial focus on personalisation and efficiency. These changes have also led to the development of bold predictions for the industry, and as the middle of the year fast approaches it is paramount to look at the ever-changing digital marketing trends that have gained traction and sparked much discussion thus far.

Posted by Richard Gerrettson-Cornell
What does voice search mean for my brand?

In recent years, voice search has appeared to be nothing but a quiet whisper in the digital marketing space. However, this is about to be amplified with with the prediction that by 2020, over 200 billion searches will be voice-activated. In an already noisy marketing environment, unblock your ears and increase the volume, as voice search will transform the way consumers engage with your brand.

Posted by Richard Gerrettson-Cornell
Does Content Marketing Really Work?

Did you know that consumers are exposed to over 5000 marketing messages every single day? Think about how many of these 5000 messages that you can recall. In a loud and overwhelming marketing environment, how can your brand stand out?

Posted by Richard Gerrettson-Cornell
Proactive vs Reactive consumer marketing

2016 has flown past ever so quickly and the majority of brands, have either planned their consumer marketing and advertising strategies for the year ahead or are in the process of producing them now. But does your consumer marketing strategy have the ability to react quickly in an ever-changing landscape should it be required?

RGC Wins Silver at the 2016 W3 Awards for the My Business Mate iPhone App

Recognising the power of creativity is the slogan behind the highly regarded international W3 awards, and RGC Advertising is delighted to Win a Silver Award within the Business and User Experience Categories for the “My Business Mate” iPhone Application development project, as our first internal brand innovation initiative. 

Posted by Richard Gerrettson-Cornell
RGC Wins 2016 WebAwards for Sika Retail

RGC Advertising takes home the 2016 WebAwards for outstanding achievement in web development. The Web Marketing Association (WMA) hosted the world renowned international competition for outstanding work in website design and development. The WMA was hosted in the United States, and the competition is a premier award recognition program for digital advertising agencies and web developers. 

How to pick the best digital agency services for your business

Have you ever had a customer tell you they didn’t know you offered those products or services, and then they gave the job to someone else? I am sure this has happened to all of us once or twice and as much as it hurts, we only have ourselves to blame. However, there are many things you can do to make sure this never happens to you.

Why Search Engine Optimisation is now more important than ever

Google has gone and done it again. They have updated their algorithm and this update has changed the way in which search results appear within Google search engines.

Posted by Richard Gerrettson-Cornell
What has social media taught us?

In recent studies conducted by Sensis in 2015 on social media consumption by consumers, we see exactly how consumers react to brands delivery of content and it provides brands with opportunities to truly engage their consumers more effectively. So what steps should brands implement to ultimately sell more product?