The beginning of the new year often signifies change for many, and Facebook is no exception. In fact, just last week, co-founder and CEO of the social media giant announced a significant update to the platform that is creating a seismic shift for brands, advertisers and marketers.

Read More

For the past 6 years, the Web Marketing Association recognises the best in responsive mobile web and application development with the MobileWebAward (MWA) competition, and is the only industry-based advertising award to do so.

Read More

Australian consumers are amongst some of the most active individuals on social media accounts today, accessing news, entertainment and interacting with others through various platforms. Social media channels have also significantly changed the way consumers interact with brands leaving companies constantly looking for new ways to utilise the platforms to engage their audiences.

Read More

Digital marketing has fundamentally transformed the retail industry, providing an unprecedented opportunity to engage with consumers on a 1:1,  personalised level.

Read More

The digital age has caused significant disruption to many industries, but no sector has felt a complete shake-up in comparison to the competitive insurance industry. In fact, prior to the shift to digital, consumers and insurance companies shared a closed relationship where information from the insurer to the consumer was simple and easy to digest.

Read More

The automotive industry is no stranger to the fast lane, particularly when it comes to the highly competitive nature of the business. In fact, according to recent studies, the industry is geared up and expected to spend over $14 billion by 2020 on digital advertising expenditure in order to position themselves favourably amongst consumers.

Read More

In 2013, consumers worldwide parted with $1.2 trillion, to purchase a variety of products via the global online marketplace. What's more, a further $4 trillion worth of goods annually also had the potential to be sold, however, resulted in shoppers abandoning the sale.

Read More

The digital age and the rise of social media have had a great effect on customer satisfaction and ultimately customer loyalty. Think about it. When you scroll down your social feed, undoubtedly, you will be exposed to hundreds of products. 

Read More

Every single day marketers are faced with the challenge to engage audiences with relevant and appealing content in crowded and noisy marketplaces. In fact, the average consumer is exposed to at least 285 pieces of content via social media on a daily basis, highlighting the necessity to consistently conceptualise, curate and refresh innovative marketing content that truly captivates an audience. 

Read More

It's no doubt that the online world today is a highly visual habitat. In fact, the search giant Google demonstrated this only a few years ago when they tested over 40 different shades of blue within their logo and measured how consumers reacted. As it turns out, the purplish blue shade that we see today has reportedly earned the company an extra $200 million.

Read More

Did you know that in 2011, approximately 1.8 Zettabytes of data was created? To put this into perspective, such an amount of data would completely fill 57.5 billion standard 32GB Apple iPads, or equate to 200 billion HD movies taking 47 million years to watch.

Read More

Smartphones are number one in consumer's hearts (and hands). In fact, studies show that the average person spends roughly 86 hours a month mindlessly scrolling through numerous screens on their device. That provides hundreds of opportunities for marketers to capture their audience's attention and provide them with a positive brand experience. 

Read More

Globally, 40% of all online spend is directed towards digital retail giant Amazon. With its imminent arrival onto Australian shores in 2018 predicted to wash $12 billion out of the local retail market, it is clear to understand why retailers are apprehensive towards its entrance. However, it isn’t all bad news, with Amazon encouraging e-commerce innovation and modern retail marketing approaches for brands competing in the local market.

Read More

It is inevitable that social media has been a game changer for marketing professionals. With over 3.5 billion people online and 2.5 billion social media accounts, brands have been faced with exciting opportunities and unique challenges. 

Read More

Since it's humble beginnings 40 years ago, it is predicted that in just 2 year's time, over 246 billion emails will be sent and received every single day! 

Read More

Today’s consumers have an infinite thirst for knowledge and information. In fact, the search engine giant Google, processes over 100 billion search terms every month, globally! Because of this, ranking on the first page of Google is a priority for many businesses as it receives 89% of all search traffic. 

Read More

A recent survey has discovered that Australian media buyers are amongst the most eager to invest in programmatic advertising. This may come as a surprise to some due to the recent industry controversy and heated debates around brand safety, which ultimately resulted in an estimated $995 million loss for Google.

Read More

Did you know that by the end of the year, 28.2 trillion messages will have been sent and received through SMS and mobile messaging applications? 

Read More

Did you know that 56% of retail jobs are expected to have a digital component by 2019? While merchants are currently operating in challenging environments, digital has fundamentally changed the industry and opened up new and exciting opportunities. 

Read More

You have probably heard all the hype lately around the use of personalisation as a marketing strategy, with critics questioning the effectiveness of the approach. Some studies state that 67% of consumers find personalised marketing communications intrusive if they’re from brands that they have never made a purchase from. 

Read More

 

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http://www.rgcadvertising.com.au/images/easyblog_shared/2e1ax_wunderkind_home_Facebook_Algorithm_Update.jpg
What Facebook's Update Means for Your Brand
The beginning of the new year often signifies change for many, and Facebook is no exception. In fact, just last week, co-founder and CEO of the social media giant announced a significant update to the platform that is creating a seismic shift for brands, advertisers and marketers.
Read More


Click here to view more articles

http://www.rgcadvertising.com.au/images/easyblog_shared/2e1ax_wunderkind_home_RGC-Webaward2017_MobileAward_BlogImage.jpg
RGC wins at the 2017 Best Mobile Application Awards
For the past 6 years, the Web Marketing Association recognises the best in responsive mobile web and application development with the MobileWebAward (MWA) competition, and is the only industry-based advertising award to do so.
Read More


Click here to view more articles

http://www.rgcadvertising.com.au/images/easyblog_shared/2e1ax_wunderkind_home_qsr-social-media.jpg
Why QSR's need to serve up an engaging social feed
Australian consumers are amongst some of the most active individuals on social media accounts today, accessing news, entertainment and interacting with others through various platforms. Social media channels have also significantly changed the way consumers interact with brands leaving companies constantly looking for new ways to utilise the platforms to engage their audiences.
Read More


Click here to view more articles

http://www.rgcadvertising.com.au/images/easyblog_shared/2e1ax_wunderkind_home_programmatic-advertising-for-retail.jpg
See How Retail Can Use Programmatic to Personalise Advertising
Digital marketing has fundamentally transformed the retail industry, providing an unprecedented opportunity to engage with consumers on a 1:1,  personalised level.
Read More


Click here to view more articles

http://www.rgcadvertising.com.au/images/easyblog_shared/2e1ax_wunderkind_home_digital-marketing-insurance.jpg
The Digital Disruption in the Insurance Sector
The digital age has caused significant disruption to many industries, but no sector has felt a complete shake-up in comparison to the competitive insurance industry. In fact, prior to the shift to digital, consumers and insurance companies shared a closed relationship where information from the insurer to the consumer was simple and easy to digest.
Read More


Click here to view more articles

http://www.rgcadvertising.com.au/images/easyblog_shared/2e1ax_wunderkind_home_automotive-websites.jpg
How can a website help the automotive industry?
The automotive industry is no stranger to the fast lane, particularly when it comes to the highly competitive nature of the business. In fact, according to recent studies, the industry is geared up and expected to spend over $14 billion by 2020 on digital advertising expenditure in order to position themselves favourably amongst consumers.
Read More


Click here to view more articles

http://www.rgcadvertising.com.au/images/easyblog_shared/2e1ax_wunderkind_home_online_shopping.jpg
The challenges of online shopping for e-retailers
In 2013, consumers worldwide parted with $1.2 trillion, to purchase a variety of products via the global online marketplace. What's more, a further $4 trillion worth of goods annually also had the potential to be sold, however, resulted in shoppers abandoning the sale.
Read More


Click here to view more articles

http://www.rgcadvertising.com.au/images/easyblog_shared/2e1ax_wunderkind_home_afterpay.jpg
Embracing Technology For Success In The Digital Age
The digital age and the rise of social media have had a great effect on customer satisfaction and ultimately customer loyalty. Think about it. When you scroll down your social feed, undoubtedly, you will be exposed to hundreds of products. 
Read More


Click here to view more articles

http://www.rgcadvertising.com.au/images/easyblog_shared/2e1ax_wunderkind_home_instagram_stories.jpg
How Instagram Stories Can Benefit Brand's Content Marketing Strategy?
Every single day marketers are faced with the challenge to engage audiences with relevant and appealing content in crowded and noisy marketplaces. In fact, the average consumer is exposed to at least 285 pieces of content via social media on a daily basis, highlighting the necessity to consistently conceptualise, curate and refresh innovative marketing content that truly captivates an audience. 
Read More


Click here to view more articles

http://www.rgcadvertising.com.au/images/easyblog_shared/2e1ax_wunderkind_home_image_recognition.jpg
Open Your Eyes: How Image Recognition Is Changing Social Media Marketing For Brands?
It's no doubt that the online world today is a highly visual habitat. In fact, the search giant Google demonstrated this only a few years ago when they tested over 40 different shades of blue within their logo and measured how consumers reacted. As it turns out, the purplish blue shade that we see today has reportedly earned the company an extra $200 million.
Read More


Click here to view more articles

http://www.rgcadvertising.com.au/images/easyblog_shared/2e1ax_wunderkind_home_Big-Data.jpg
What's The Big Fuss About Big Data?
Did you know that in 2011, approximately 1.8 Zettabytes of data was created? To put this into perspective, such an amount of data would completely fill 57.5 billion standard 32GB Apple iPads, or equate to 200 billion HD movies taking 47 million years to watch.
Read More


Click here to view more articles

http://www.rgcadvertising.com.au/images/easyblog_shared/2e1ax_wunderkind_home_customer-experience.jpg
Understanding Your Audience To Improve The Customer Experience
Smartphones are number one in consumer's hearts (and hands). In fact, studies show that the average person spends roughly 86 hours a month mindlessly scrolling through numerous screens on their device. That provides hundreds of opportunities for marketers to capture their audience's attention and provide them with a positive brand experience. 
Read More


Click here to view more articles

http://www.rgcadvertising.com.au/images/easyblog_shared/2e1ax_wunderkind_home_amazon.jpg
Amazon's Impact On The Retail Industry
Globally, 40% of all online spend is directed towards digital retail giant Amazon. With its imminent arrival onto Australian shores in 2018 predicted to wash $12 billion out of the local retail market, it is clear to understand why retailers are apprehensive towards its entrance. However, it isn’t all bad news, with Amazon encouraging e-commerce innovation and modern retail marketing approaches for brands competing in the local market.
Read More


Click here to view more articles

http://www.rgcadvertising.com.au/images/easyblog_shared/2e1ax_wunderkind_home_user_generated_content.jpg
Driving Engagement With User Generated Content
It is inevitable that social media has been a game changer for marketing professionals. With over 3.5 billion people online and 2.5 billion social media accounts, brands have been faced with exciting opportunities and unique challenges. 
Read More


Click here to view more articles

http://www.rgcadvertising.com.au/images/easyblog_shared/2e1ax_wunderkind_home_email_marketing.jpg
Pushing The Envelope With Email Marketing
Since it's humble beginnings 40 years ago, it is predicted that in just 2 year's time, over 246 billion emails will be sent and received every single day! 
Read More


Click here to view more articles

http://www.rgcadvertising.com.au/images/easyblog_shared/2e1ax_wunderkind_home_search_engine_optimisation.jpg
All You Need To Know About SEO
Today’s consumers have an infinite thirst for knowledge and information. In fact, the search engine giant Google, processes over 100 billion search terms every month, globally! Because of this, ranking on the first page of Google is a priority for many businesses as it receives 89% of all search traffic. 
Read More


Click here to view more articles

http://www.rgcadvertising.com.au/images/easyblog_shared/2e1ax_wunderkind_home_brand_safety.jpg
Brand Safety In A Programmatic Environment
A recent survey has discovered that Australian media buyers are amongst the most eager to invest in programmatic advertising. This may come as a surprise to some due to the recent industry controversy and heated debates around brand safety, which ultimately resulted in an estimated $995 million loss for Google.
Read More


Click here to view more articles

http://www.rgcadvertising.com.au/images/easyblog_shared/2e1ax_wunderkind_home_chat_bot.jpg
Stop Twiddling Your Thumbs And Embrace The Chat Bot Era
Did you know that by the end of the year, 28.2 trillion messages will have been sent and received through SMS and mobile messaging applications? 
Read More


Click here to view more articles

http://www.rgcadvertising.com.au/images/easyblog_shared/2e1ax_wunderkind_home_how_digital_is_changing_retail.jpg
Clicks-And-Mortar: How Digital Is Changing Retail
Did you know that 56% of retail jobs are expected to have a digital component by 2019? While merchants are currently operating in challenging environments, digital has fundamentally changed the industry and opened up new and exciting opportunities. 
Read More


Click here to view more articles

http://www.rgcadvertising.com.au/images/easyblog_shared/2e1ax_wunderkind_home_personalisation.jpg
That's A Little Bit Personal, Isn't It?
You have probably heard all the hype lately around the use of personalisation as a marketing strategy, with critics questioning the effectiveness of the approach. Some studies state that 67% of consumers find personalised marketing communications intrusive if they’re from brands that they have never made a purchase from. 
Read More


Click here to view more articles