The digital age has caused significant disruption to many industries, but no sector has felt a complete shake-up in comparison to the competitive insurance industry. In fact, prior to the shift to digital, consumers and insurance companies shared a closed relationship where information from the insurer to the consumer was simple and easy to digest.

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The automotive industry is no stranger to the fast lane, particularly when it comes to the highly competitive nature of the business. In fact, according to recent studies, the industry is geared up and expected to spend over $14 billion by 2020 on digital advertising expenditure in order to position themselves favourably amongst consumers.

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In 2013, consumers worldwide parted with $1.2 trillion, to purchase a variety of products via the global online marketplace. What's more, a further $4 trillion worth of goods annually also had the potential to be sold, however, resulted in shoppers abandoning the sale.

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The digital age and the rise of social media have had a great effect on customer satisfaction and ultimately customer loyalty. Think about it. When you scroll down your social feed, undoubtedly, you will be exposed to hundreds of products. 

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Every single day marketers are faced with the challenge to engage audiences with relevant and appealing content in crowded and noisy marketplaces. In fact, the average consumer is exposed to at least 285 pieces of content via social media on a daily basis, highlighting the necessity to consistently conceptualise, curate and refresh innovative marketing content that truly captivates an audience. 

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It's no doubt that the online world today is a highly visual habitat. In fact, the search giant Google demonstrated this only a few years ago when they tested over 40 different shades of blue within their logo and measured how consumers reacted. As it turns out, the purplish blue shade that we see today has reportedly earned the company an extra $200 million.

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Did you know that in 2011, approximately 1.8 Zettabytes of data was created? To put this into perspective, such an amount of data would completely fill 57.5 billion standard 32GB Apple iPads, or equate to 200 billion HD movies taking 47 million years to watch.

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Smartphones are number one in consumer's hearts (and hands). In fact, studies show that the average person spends roughly 86 hours a month mindlessly scrolling through numerous screens on their device. That provides hundreds of opportunities for marketers to capture their audience's attention and provide them with a positive brand experience. 

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Globally, 40% of all online spend is directed towards digital retail giant Amazon. With its imminent arrival onto Australian shores in 2018 predicted to wash $12 billion out of the local retail market, it is clear to understand why retailers are apprehensive towards its entrance. However, it isn’t all bad news, with Amazon encouraging e-commerce innovation and modern retail marketing approaches for brands competing in the local market.

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It is inevitable that social media has been a game changer for marketing professionals. With over 3.5 billion people online and 2.5 billion social media accounts, brands have been faced with exciting opportunities and unique challenges. 

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Since it's humble beginnings 40 years ago, it is predicted that in just 2 year's time, over 246 billion emails will be sent and received every single day! 

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Today’s consumers have an infinite thirst for knowledge and information. In fact, the search engine giant Google, processes over 100 billion search terms every month, globally! Because of this, ranking on the first page of Google is a priority for many businesses as it receives 89% of all search traffic. 

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A recent survey has discovered that Australian media buyers are amongst the most eager to invest in programmatic advertising. This may come as a surprise to some due to the recent industry controversy and heated debates around brand safety, which ultimately resulted in an estimated $995 million loss for Google.

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Did you know that by the end of the year, 28.2 trillion messages will have been sent and received through SMS and mobile messaging applications? 

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Did you know that 56% of retail jobs are expected to have a digital component by 2019? While merchants are currently operating in challenging environments, digital has fundamentally changed the industry and opened up new and exciting opportunities. 

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You have probably heard all the hype lately around the use of personalisation as a marketing strategy, with critics questioning the effectiveness of the approach. Some studies state that 67% of consumers find personalised marketing communications intrusive if they’re from brands that they have never made a purchase from. 

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The digital media industry is dynamic, fast-paced and constantly evolving. Advances in technology have significantly impacted the way brands communicate with their customers due to their fluctuating expectations, therefore creating a substantial focus on personalisation and efficiency. These changes have also led to the development of bold predictions for the industry, and as the middle of the year fast approaches it is paramount to look at the ever-changing digital marketing trends that have gained traction and sparked much discussion thus far.

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In recent years, voice search has appeared to be nothing but a quiet whisper in the digital marketing space. However, this is about to be amplified with the prediction that by 2020, over 200 billion searches will be voice-activated. In an already noisy marketing environment, unblock your ears and increase the volume, as voice search will transform the way consumers engage with your brand.

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Did you know that consumers are exposed to over 5000 marketing messages every single day? Think about how many of these 5000 messages that you can recall. In a loud and overwhelming marketing environment, how can your brand stand out?

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2016 has flown past ever so quickly and the majority of brands, have either planned their consumer marketing and advertising strategies for the year ahead or are in the process of producing them now. But does your consumer marketing strategy have the ability to react quickly in an ever-changing landscape should it be required?

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